The New Cyber News

The New Cyber News

The New Cyber News

In the beginning, television was a mixture of all its predecessors, especially radio's, best parts combined in front of a camera. Similar to radio, television was the newest in a string of advancements in technology that gained a quick acceptance in American households.
The same way that television evolved from radio, the Internet has rapidly evolved from print media, combining the best of the publication that came before its invention.
The collision of these two media forces has already begun and shows no sign of slowing down. As the two are becoming one, the natural gap between yesterday and tomorrow is closing and it is up to Internet and television professionals to carefully take the next step.
Although television is still the dominate force in American news consumption there has been a noticeable increase of people looking online for news - 29% of Americans regularly get their news online. While the Internet audience is increasing, the dominate television audience is decreasing. 15% of the Internet news audience use other sources of media for news. In the early 1990s, more than 75% of Americans chose television as their news source, while today that number is 59% of Americans.
As more Americans stray from the traditional forms of news media, there has been an upward trend to news access on the Internet. This steady trend can be attributed to the hectic work schedules of Americans and the easy access of the Internet that can be squeezed into a day whenever there is a free minute instead of at a designated time in the day.
America has become a "round-the-clock" news-consuming country. Although there are no distinct categories of round-the-clock news consumption, college students and frequent Internet users lead the pack in daytime consumption.
Given these trends in news consumption of the American public and the fact that these trends show no signs of slowing down, it has become routine for newscasts to have websites reflecting their daily headlines. These websites usually offer updates on breaking news throughout the day.
With these trends happening on such a large scale, there is a lot going against any television newscast, especially a television newscast run by school-stressed, time-crunched students. The environment of television news calls for innovative, interactive ideas. The collision of the two current superpowers of media is occurring and in order to survive in the long run, TV must conform. To have a larger impact, "OU Nightly" has to use some form of streaming media to reach the student population at OU and the rest of the world.