When I think about what is going on with public relations today, blogging is definitely at the top of the list. Blogging is a new medium being used that can be very influential to a company or individual’s credibility and/or public reach.
There are so many different kinds of blogs out there. If you do a simple search using the Google Search Engine, for “blogging” it returns 103,000,000 hits. This shows us that blogging has reached tremendous numbers in popularity. For any given subject you can almost guarantee that there is a blog out there about it.
“I think the best blogs cover the kinds of things that traditional media don't think are important enough to cover, or don't want to tie their names to,” Brian Lam, editor of Gawker blog said.
As a young female in today’s society I am interested in celebrities and all the gossip that comes with being a celebrity. About a year ago my roommate introduced me to a celebrity gossip blog called Perez Hilton: celebrity juice, not from concentrate. I was always buying the celebrity magazines such as People and Us Weekly, my roommate had already seen all the pictures and heard all the stories in these magazines. She had read them on perezhilton.com. I instantly became obsessed with his blog, checking it daily. My roommate and our obsession with celebrity gossip introduced me to the phenomenon that is blogging.
The author of perezhilton.com, Mario Lavandeira, was recently named number 5 in Detail magazine’s list of “50 Most Influential Men Under 45”. The magazine article points out that while perezhilton.com is bringing in 2.6 million viewers a week, Us Weekly only bring in 1.8 million readers. The article also mentions the influential power that Lavandeira has; stating that, “piano-pop singer Eric Hutchinson’s album jumped to No.5 on iTunes after 2 Perez mentions”.
Seeing the success of blogs all over the world including perezhilton.com. I think it would be incredibly beneficial for the U.S. Government to consider starting a blog. The blog would allow members of the House and Senate to voice their opinions on situations in the government. I truly believe that blogging done the right way could really change the way citizens of the United States feel about their government and the officials that run their country.
1 comment:
First of all, I must say I think Perez Hilton is just awesome! Talk about free entertainment!! Not to mention, he's helping many talented singer and songwriters and the odds are they arent bad! However, I think blogging should be left to more "fun" matters such as celebrity gossip. The big problem with blogging is that many people think that they are credible journalists who have credible facts when the truth is they dont have a journalism degree and their facts are less then credible. While blogs can be good and entertaining they can also be quite dangerous to the already faltering integrity of journalism.
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