Celebrities for Promoting Projects- by John Donat

Friday, August 31, 2007

Celebrities for promoting projects
Celebrities for promoting projectsJohn Donat8/31/2007With the world continuously updating and finding new ways to promote objects attracted by popularity and looks, people are one of the most successful ways of getting the publics attention. All of us have heard the rumors about celebrities like Paris Hilton and Rosie O’Donnell; these are examples of negative celebrity images. How about people such as Leonardo DiCaprio, Al Gore, Cameron Diaz, and Bono? They have been successful and are pro-environment. Having celebrity faces that are well known would help a companies cause simply because of the impulses of fans and the actions of actors/actresses, sports athletes, and singers could entice the fans to follow or at least change their lifestyles for beneficial purposes. Granted sometimes when the celebrities are speaking out it is for a good purpose such as they are promoting environmental benefits.If a company had a celebrity it would be a great asset because celebrities have fans on their side and because of that the company could get fans behind their cause. One disadvantage is that the face/reputation could be on the line because of the celebrity promoting the events. What I mean is if the celebrity was to get into some legal trouble or be found to be doing something other than what they say they are doing then the organization could be held partially responsible for falsifying claims. Having a good background check on the celebrity would prevent an organization from being embarrassed. This would work for all of the clients in our PR Campaigns class because if a celebrity can relate or be sympathetic towards a good cause they could change the outcome of the representing company for the best. Possibly, the celebrity could do a little pro bono work and the companies cause would be even stronger because the celebrities work would be for free.

http://liveearth.msn.com/green/causecelebs

http://www.ecorazzi.com/?p=2489.

http://www.ecorazzi.com/

http://www.latimes.com/entertainment/news/celebrity/la-ca-eco2sep02,0,2453891.story?coll=la-home-entertainment

http://www.actgreen.com/