Thursday, September 6, 2007

Corporations Support Recycling Campaigns




By Lesha Boggess
Lately, with new and more threatening environmental issues surfacing everyday it seems that recycling has gained a great deal of notice and popularity in the media. Local and nationwide recycling programs have really come to the forefront recently and people are aware that it is an important issue that needs to be dealt with.
Coca-Cola, the world’s largest beverage company, issued a statement today stating that they plan to invest more than $60 million dollars to build the world’s largest plastic bottle recycling plant in the US according to the Environment News Service. They are even going as far to make an entire line of merchandise produced solely from recycled bottles. It seems evident that the Coca-Cola Corporation is really putting forth an effort to encourage families and other corporations to follow in their footsteps. Apple has been known to take an “environmentally friendly” stance on the distribution and construction of their products but recently they took it a step further by instituting a Take Back plan that helps cut back on the amount of improper waste disposal each year.
Wal-Mart is another prime example of a multibillion dollar corporation that has instituted recycling programs in order to lead others to do the same. With their Wal-Mart Kids Recycling Challenge they are hoping to instill in kids at a young age that recycling is easy and fun. Wal-Mart recently created an incentive plan so that kids who participate can earn money for their elementary schools from their recycled goods. Sony Electronics has also issued a statement recently concerning recycling issues. They are implementing the Sony Take Back Recycling program that will give consumers the opportunity to take their used Sony products to be recycled at no charge. They hope that this program will help to end the problem of improper disposal of electric devices.
All major companies nowadays are dealing with recycling issues, hopefully what we’ll see happen is that every corporation will institute programs like Wal-Mart, Coca-Cola, and Sony to set an example as leaders. However, it takes more than a simple company recycling policy statement to really make a change. If corporations want to make a difference they are going to have to spend a considerable amount of time and money for their cause.


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