Morgan Byram
Fortune's '100 Best' generates motivation
As we all know the way to get in the industry of public relation we must to be aware of current and past public relations campaigns both good and bad. A public relations practitioner must also know the best strategies to run a public relations campaign. While searching online I came across the article “Fortune’s ‘100 Best’ generates motivation,” in PR Week, this article shows the impact public relations can have on a company or organization.
The article states that being a great place to work is the main and most obvious reason companies get placed on the Fortune’s ‘100 Best.’ Several other tactics that can bring a company to the list is to be able to communicate openly with your employees, be able to reward their achievements in a public manner, give them further opportunities, and to make them feel needed in the company.
One of the most important opportunities making companies’ chances to get on the list easier is to generate a team willing to put forth the long hours to complete the forms. Most businesses overlook this method of creating a team. A company willing to work hard could possibly enable them to take place in this opportunity to better the way they are looked at externally and internally. Having a positive image in the community is one step to a better-run business. Lisa Ratner, a senior project manager with the Great Place to Work Institute stated, “it’s a very comprehensive and intensive selection process, it takes about 10 months to complete, from the nomination deadline through list publication. There is no monetary cost to the companies, but it does take time and a team on the ground."
According to the article those who did get placed on the Fortune ‘100 Best,’ did receive positive feedback in their company. Some companies gained new talent with employees and it also helps boost the moral and overall satisfaction with the company.
From the article, you can gain in regards to the ‘100 Best,’ that motivation internally and externally in a company can change attitudes and the overall behavior of those in contact with the business, and the community. Public relations may sometimes be taken lightly, but from the article we can all see the successful impact good public relations can have on a company. Public relations can make or break you.
Here are some links to check out on the topic of Fortune ‘100 Best,’ and other organizations thoughts on creating the best place to work.
PR Week: http://www.prweekus.com/fortunes-100-best-generates-motivation/article/105261/
Great Place to Work: http://www.greatplacetowork.com/best/list-bestusa-2007.htm
CSR Wire: http://www.csrwire.com/PressRelease.php?id=522
Fortune 100: http://fortune100s.com/fortune100/
Fortune Coach: http://www.fortune100coach.com/
No comments:
Post a Comment