Wednesday, March 4, 2009

A Woman of Many Talents!







By Rachel Forsyth

Keli Pirtle Tarp is a woman of many talents! Keli currently works as a public affairs coordinator for the National Oceanic & Atmospheric Administration (NOAA). In this position, Keli coordinates all of the programs and policies of NOAA and the five NOAA organizations in Norman: National Severe Storms Laboratory, Storm Prediction Center, NWS Norman Forecast Office, Radar Operations Center and Warning Decision Training Branch.

Keli has been in the public relations industry for 22 years and has her professional designation in the public relations field (APR). She graduated with her Bachelors in Journalism with an emphasis in public relations from Baylor University. Keli graduated with honors and minored in marketing and management. After graduating, this Baylor Bear worked at the director of adult marking and public information writer for the Navarro Community College in Corsicana, Tex. From there, Keli publicized and coordinated community relations for 10 grocery stores in Tyler, Tex. Her life then led her to Oklahoma to an organization she still stays actively involved with, the Norman Chamber of Commerce. In 1999, she became the NOAA public affairs coordinator. Keli is currently working towards her Master of Arts in Communication at the University of Oklahoma.

Keli feels that when working in the public relations field that “writing ability is very important.” A “pr professional should be able to write a variety of styles: straight news, features or broadcast, and should be familiar with Associated Press (AP) Style.

Advice Keli gives for public relations professionals is “they should be aware of emerging trends such as social media.” Keli adds that her “advice would be to get as much practical experience you can through internships and projects.” Keli’s job descriptions have changed throughout the years, as she has had to learn how to write video scripts for the first time. “It’s been fun and rewarding to have the opportunity to challenge myself to do something new,” Keli says. A woman of many talents, Keli’s had lots of job titles within the field of public relations. Thus, she feels that it’s important to “know yourself, figure out what you’re good at and what you’re not, and focus on those things.”

Keli Pirtle Tarp is a member of the board of directors for both the Oklahoma chapter of the Arthritis Foundation and the Norman chapter of the Children's Arts Network. Some of Keli’s events include the annual National Weather Festival and the upcoming May 3 Anniversary Event.




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