Tuesday, November 29, 2011

Frisco ISD Director of Communications



I was extremely lucky to be able to interview a professional that is not only a family friend, but is also the person who sparked my first interest in Public Relations. Shana McKay-Wortham is the Director of Communications for the Frisco Independent School District.

She grew up in the Frisco area and went to Prosper High School. She then attended college at West Texas State for her first 2 years, and graduated from Texas A&M in 1986.

She started out as a newspaper reporter, and entered the Public Relations industry in1989. She has been doing school Public Relations for 22 years, the last 14 of which have been in Frisco.

When asked what brought her to Frisco, McKay-Wortham says “Having worked in a high growth area, I knew I wanted to be in on the ground floor of Frisco ISD’s boom, and to be a part of such a winning team. Working at Frisco also allows me to be closer to family.”

The people she works with are her favorite part of her job. “They are dynamic, genuine and they truly care about kids,” says McKay-Wortham.

She also said that her job is very hectic, but she wouldn’t enjoy it as much if she didn’t face challenges on a daily basis.

In addition to her position as the FISD Director of Communications, McKay-Wortham is a Leadership Frisco graduate, served on the Board for Texas School Public Relations Association, and the National School Public Relations Association.

Outside of her job, her hobbies are reading, cooking, traveling, being outdoors and spending time with family.

The advice she offered to new professionals was to pick something you are passionate about. When you find that work, be willing to put in the hours and be enthusiastic about it.

By: Dana Swann

Photos courtesy of friscoisd.org

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