More and more companies are beginning to understand the importance of fostering a good work place environment for their employees. A good workplace environment provides for a more productive outcome for the organization. In order to achieve these goals, leadership has begun to implement programs that increase employee relations. The main vehicle they use to achieve this goal is through the use of in-depth internal communications programs. These programs aim to inform employees of the mission, changes and developments and issues that can potentially affect the company.
How workers perceive the organization and understand their role in its success is directly related to how hard they work. There are eight main results of a good internal public relations campaign.
- Builds loyalty
- Increases employee moral
- Builds a positive corporate environment
- Keeps employees invested in the mission or direction of the organization
- Builds employees confidence in the business
- Helps employees respect corporate leadership
- Helps employees manage or counteract the multiple message received from external sources
- Increase productivity
Some vehicles that public relations practitioners use to help disseminate messages within the company environment include newsletters, memos, booklets, company branding items, emailing systems and flyers placed strategically around the office. For example, one American-based company provides multiple resources for their employees to keep them abreast of issues in their field. On a daily basis, they compile and disseminate a list of recent media stories that affect various departments. “Keeping in the Know Daily” is formatted electronically and sent to all employees across the nation. Tools like “Keeping in the Know” help unite employees and provide a vehicle for the organization to help contribute to the formation of employee perceptions.
As times change, business hierarchal arrangements and chain of command procedures are being circumvented to keep up with today’s social climate and the belief that all can contribute equally to the company’s success. Therefore, today’s corporate leadership have begun to understand the importance of changing from a “need to know” policy to one that is more inclusive. Internal communications programs help meet those changing needs.
For more information regarding the science and importance of internal communications in the corporate environment visit these Web pages:
http://www.bizjournals.com/albany/stories/2002/08/19/focus7.html
http://www.porternovelli.com/site/mainpage.aspx?pgname=internal_communications
http://www.navis.gr/manager/imp_com.htm
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