The Loudest Voice
by Linden Chalfant
My team’s client is “OU Nightly.” We have had a really positive experience thus far researching background information about the client, developing a campaign to raise awareness and increase viewership and shaping goals and objectives to implement our detailed plan.
We have learned that “OU Nightly” is a wonderful and credible source for news that is applicable to both OU students as well as members of the Norman community. We decided on a large scope of publics to reach all ends of the spectrum.
I think that one of our most interesting publics is elementary school parents. In doing our benchmark survey, we found that no matter what some motivating factors are for people to watch the news (weather, politics, entertainment, etc.), seeing their child featured on the news would be reason enough to watch…and hopefully continue watching. Our research supported this and has provided solid reasons for targeting this certain public.
Many parents are very involved in their children’s lives, especially at the elementary age. Because of this, we decided to make an impact on 80 second-graders’ lives in order to reach their parents. “What did you do at school today?” is one of the most common questions that a parent asks a child after school. Our goal is to make initiate a child’s interest in “OU Nightly” through a short presentation and activity by some of the prominent anchors from “OU Nightly.” In doing this, we hope that the child goes home and tells their parents about their exciting day, and as a family, they sit down and all watch “OU Nightly” that day and for many more days beyond.
by Linden Chalfant
My team’s client is “OU Nightly.” We have had a really positive experience thus far researching background information about the client, developing a campaign to raise awareness and increase viewership and shaping goals and objectives to implement our detailed plan.
We have learned that “OU Nightly” is a wonderful and credible source for news that is applicable to both OU students as well as members of the Norman community. We decided on a large scope of publics to reach all ends of the spectrum.
I think that one of our most interesting publics is elementary school parents. In doing our benchmark survey, we found that no matter what some motivating factors are for people to watch the news (weather, politics, entertainment, etc.), seeing their child featured on the news would be reason enough to watch…and hopefully continue watching. Our research supported this and has provided solid reasons for targeting this certain public.
Many parents are very involved in their children’s lives, especially at the elementary age. Because of this, we decided to make an impact on 80 second-graders’ lives in order to reach their parents. “What did you do at school today?” is one of the most common questions that a parent asks a child after school. Our goal is to make initiate a child’s interest in “OU Nightly” through a short presentation and activity by some of the prominent anchors from “OU Nightly.” In doing this, we hope that the child goes home and tells their parents about their exciting day, and as a family, they sit down and all watch “OU Nightly” that day and for many more days beyond.
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