By: Simone Fraid
The Susan G. Komen foundation, now known as Komen for the Cure, is a wonderful non-profit organization that serves the cause of breast cancer awareness well. I have had personal experience with this organization over the years; I have walked in the Race for the Cure, I have volunteered at the Race, and I worked as the OU Undergraduate Intern for Komen for the Cure for a few months last year. They are always eager to spread their message to anyone who will hear it.
Breast cancer affects many different populations, not just the 45 year-old woman many people picture. On their web site, Komen lists certain risk factors and statistics for different groups.
Some of these categories are probably very surprising to people. For example, people often don’t think about men getting breast cancer, or the fact that a lesbian sexual orientation can be a risk factor for breast cancer. Komen works hard to make sure that people aware of the many diverse risk factors in order to properly.
The diverse audience of Komen’s message is reflected aptly in its range of publications. Brochures, Breast Self Exam Cards, flyers and more are printed in different languages, and are specific to different groups. It is interesting to note that they even have publications for couples with advice on how to get through breast cancer together. Also interesting is the fact that they have BSE cards in Arabic, Hindi, and Russian- languages not typically covered by organizations trying to do typical diversity outreach.
With as important of a cause as breast cancer is, it is wonderful that Komen has done so much to reach out to so many. It is fitting that an organization fighting a cancer that affects so many would mirror that in its publicity and messages for so many.
Here is a great example of a targeted effort by Komen.
1 comment:
This is a great example of a nonprofit that really works hard to get the word out to diverse publics. There is a lot to learn from this organization's approach.
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