Diversity is all around us

Diversity is all around us
By: Kylie Fisher
"Whether we are shopping, looking for that perfect job, or even grabbing a bite to eat, diversity will change how we view our world. "

Many companies seek an advantage over their competitors by only hiring employees with the "look" or "personality" of the products they wish to promote. While this employee might have a great connection with one group of customers, this sort of profiling does not insure an appeal to the larger customer base. Therefore, most companies need a variety of personalities, genders and races to meet the needs of their customers or to attract new potential customers. One clothing store learned this lesson the hard way. Following the 2004 lawsuit against Abercrombie& Fitch, many companies have looked at their policies and procedures regarding recruitment, hiring, job assignment, training, and promotion. To avoid a similar experience with a million dollar lawsuit many employers, including WalMart and Wells Fargo, are trying to attract employees by stating the importance of diversity within their companies.

Diversity is a requirement for survival and/or success in today's society. In their efforts to attract a diverse population of employees, many companies have implemented new advertising and marketing campaigns promoting the diversity of their employee’s talents, while also emphasizing the company’s strengths and advantages to a perspective employee seeking to joining their team. I believe McDonalds is waging one of the most massive campaigns to promote diversity in the workplace. Some recent McDonald's advertisements promote the benefits of being an employee, in addition to, the different meal options for the different ages of consumers. By utilizing several commercials targeting different demographics, the intended message is spread faster throughout the target audience.