Got Effective Public Relations?

(Photo from http://www.prsatulsa.com/images/index_04.gif)

By Brittany Atwood

In Tulsa, the second largest city in Oklahoma, Schnake Turnbo Frank (STFPR) is a well known public relations agency. They have received many awards for their campaigns including a Bronze Anvil Award from the Public Relations Society of America for a campaign created for the Benedictine Sisters of St. Joseph Monastery. This campaign exceeded the Monastery's goals of increasing awareness. STFPR is known for their innovative ways to provide effective public relations for all of their clients. Account Executive Lucinda Rojas said she loves her job because she has the opportunity to help her clients achieve their goals.

"It is rewarding to be able to help people," Rojas said.

Rojas graduated from the University of Tulsa with a B.A. in Communications with an emphasis in public relations. She said her education has prepared her for many things in her career as a public relations practitioner. In some of her classes she was given real clients to prepare a public relations campaign for.

"Being able to get feedback from my professor and professionals has been really helpful to my overall preparation," Rojas said.

Who would have ever thought about posting a video classified ad? Well STFPR recently announced a job opening via a YouTube clip. Rojas said social media and online communication are very important aspects to the future of public relations.

In today's time there is much discussion about the current economic recession. It is a good thing to be optimistic during this situation because people never know when times may turn around.

"I think this situation means that recent grads need to work hard to find a way to differentiate in an extremely competitive and limited job market," Rojas said.

Some advice Rojas said was to get as much experience as possible during your time in college and also develop knowledge of the future of public relations