The Many Hats of Alyssa Gardina
By: Andrea Segura
Photo Courtesy of Alyssa Gardina
Alyssa Gardina describes herself as wearing many hats when she refers to her position in public relations. As a graphic designer, copywriter, media strategist and social media aficionado Gardina is on the new media side of the profession and represents where the field is heading in the future.
Gardina began with a brief background on herself. She is originally from New Jersey and still proudly describes herself as a ‘Jersey Girl’ She graduated from Ithaca College in Ithaca, New York with a B.S. degree in Integrated Marketing Communications and a minor in American History. Gardina says she counts museums and London among her favorite things. “I love good wine, good food and good conversation, especially when I can find all 3 in one place.” Gardina also runs a successful blog on which she discusses current technology trends mixed with a refreshing bit of her quirky humor.
Gardina held two previous positions as Social Media Supervisor at Ansira and Social Media Specialist at Razor before moving to Dallas, Texas. Today Gardina is an Account Supervisor at Weber Shandwick in Dallas where She works on a variety of brands, developing their social media strategies and tactics in order to increase brand awareness and customer engagement. She is also the Vice President of Branding at Social Media Club - Dallas Chapter. She also counts co-founder of fiveoclockdallas.com, a review site and community for Dallas bars and happy hours, among the extensive list of her accomplishments. Her responsibilities with Five O’Clock Dallas included creating content for bar listings, happy hour listings, blog posts and video reviews.
Gardina says her goals are to use her well-rounded computer, creative, research and communication skills to seamlessly combine the fields of research, marketing and media production. She also is ready and willing to share her expertise and says thinking simple is key in the public relations industry.
