Live! Laugh! Love! Memories at the University of Oklahoma
How will you remember your college experience: the joy of being accepted into the university; the winning football game; invaluable time spent with friends or the memorable ice storm? If you are a sentimental person, you probably want to have something that will capture the essence of your time here.
Innovative PR, a student group in Public Relations campaigns, took on the task of generating the importance of nostalgia. Lori Brooks, Sooner Yearbook advisor, and her staff are concerned that the typical way of storing your memories, having a yearbook, is dissipating.
Sooner Yearbook is not alone in this fear. In fact, several prestigious yearbooks are dissolving. In fact, the University of Oklahoma’s rival, University of Texas, has continued to wrestle with external factors against its yearbook, The Cactus.
The external factors that are battling with these issues are: Facebook and MySpace. These social networks allow their audience to feel an instant connection to each other.
According to Jeff Macintyre, “They meticulously broadcast all manner of hopes, dreams, and whims. Testimonials for friends and crushworthy strangers abound.” The article goes on to say that yearbooks allow people to find out what others thought of them. These social networks just do that in a more instantaneous manner.
So if technical social networks are more popular than the traditional annual, why should students buy them? According to LeeAnne Harker and Darcher Keltner in their study of Expressions of Positive Emotion in Women's College Yearbook Pictures and Their Relationship to Personality and Life Outcomes Across Adulthood, suggest positive images of oneself can be linked to positive thoughts of yearbook photos several years later. If that is the case, it is our duty to express the importance of nostalgia among college students. Perhaps if students feel invested in their college yearbook they will be more apt to purchase it.
In our quest to promote nostalgia, we are attempting to promote a positive behavior and attitudes towards the yearbook. The research rendered that Sooner is statistically not perceived well. It is our hope that we express that individual students can collectively save the yearbook, while retaining a piece of their history. We have crafted our campaign based on primary and secondary research. The bulk of our campaign will occur on April 5 and April 7.
How will you remember your college experience: the joy of being accepted into the university; the winning football game; invaluable time spent with friends or the memorable ice storm? If you are a sentimental person, you probably want to have something that will capture the essence of your time here.
Innovative PR, a student group in Public Relations campaigns, took on the task of generating the importance of nostalgia. Lori Brooks, Sooner Yearbook advisor, and her staff are concerned that the typical way of storing your memories, having a yearbook, is dissipating.
Sooner Yearbook is not alone in this fear. In fact, several prestigious yearbooks are dissolving. In fact, the University of Oklahoma’s rival, University of Texas, has continued to wrestle with external factors against its yearbook, The Cactus.
The external factors that are battling with these issues are: Facebook and MySpace. These social networks allow their audience to feel an instant connection to each other.
According to Jeff Macintyre, “They meticulously broadcast all manner of hopes, dreams, and whims. Testimonials for friends and crushworthy strangers abound.” The article goes on to say that yearbooks allow people to find out what others thought of them. These social networks just do that in a more instantaneous manner.
So if technical social networks are more popular than the traditional annual, why should students buy them? According to LeeAnne Harker and Darcher Keltner in their study of Expressions of Positive Emotion in Women's College Yearbook Pictures and Their Relationship to Personality and Life Outcomes Across Adulthood, suggest positive images of oneself can be linked to positive thoughts of yearbook photos several years later. If that is the case, it is our duty to express the importance of nostalgia among college students. Perhaps if students feel invested in their college yearbook they will be more apt to purchase it.
In our quest to promote nostalgia, we are attempting to promote a positive behavior and attitudes towards the yearbook. The research rendered that Sooner is statistically not perceived well. It is our hope that we express that individual students can collectively save the yearbook, while retaining a piece of their history. We have crafted our campaign based on primary and secondary research. The bulk of our campaign will occur on April 5 and April 7.
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