Is There Something New?
By: Matthew Wilson
Oh, life in the world of public relations. We are always searching for that new communication tool to draw the public towards your client. Whether it be your client’s website, Facebook or Twitter account or using new social media like Foursquare (hmm…Dr. C), there is never a lack of trying something new.
But why do organizations try to find the next thing to catch the attention of the consumer? It is trying to catch that next popular communication tool and tap into the rush of usage in relation with your client.
The next three sections are trends that could be on the horizon for the PR community, if not already.
1. Social Media: According to a Brigham Young University PRSSA newsletter, one of the top trends in the PR profession is social media. The development of social networking sites like Facebook, MySpace and Twitter will drive out some of the old techniques.
“The importance of print media and classic channels of public relations are soon at an end,” says Stephanie Hunt, a writer for the BYU newsletter.1
2. Searching for PR: According to the ProActive Report, the Google search for public relations has been declining for years now. In 2009, the searches for social media and networking surpassed searches for public relations on Google.
“It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective,” says Sally Falkow, a contributing writer for the ProActive Report.2
3. Transparency: One of the knocks on PR is that there is a lot of trash that goes into the communications to the public. According to Small Business Trends, “With the advent of transparency, open communication and the integration of social media into everything that we do, our industry can’t help but weed out the good from the bad.”3
The new way to reach the public is through short and sweet messages that will not try and waist the public’s time. With the new trend of being open and transparent, a PR organization should not try and sugar coat their messages.
There are quite a few options to choose now in this day in age but a company need to watch out for over-stimulation of the public. In the search for something new a company could alienate someone who likes the old ways.
1Hunt, Stephanie, The Professional, http://www.byuprssa.org/uploads/1/4/7/0/1470586/december_newsletter_final.pdf
2 Falkow, Sally, The ProActive Report, http://www.proactivereport.com/
3 Perkett, Christine, Small Buisness Trends, http://smallbiztrends.com/2010/01/public-relations-trends- for-2010.html
By: Matthew Wilson
Oh, life in the world of public relations. We are always searching for that new communication tool to draw the public towards your client. Whether it be your client’s website, Facebook or Twitter account or using new social media like Foursquare (hmm…Dr. C), there is never a lack of trying something new.
But why do organizations try to find the next thing to catch the attention of the consumer? It is trying to catch that next popular communication tool and tap into the rush of usage in relation with your client.
The next three sections are trends that could be on the horizon for the PR community, if not already.
1. Social Media: According to a Brigham Young University PRSSA newsletter, one of the top trends in the PR profession is social media. The development of social networking sites like Facebook, MySpace and Twitter will drive out some of the old techniques.
“The importance of print media and classic channels of public relations are soon at an end,” says Stephanie Hunt, a writer for the BYU newsletter.1
2. Searching for PR: According to the ProActive Report, the Google search for public relations has been declining for years now. In 2009, the searches for social media and networking surpassed searches for public relations on Google.
“It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective,” says Sally Falkow, a contributing writer for the ProActive Report.2
3. Transparency: One of the knocks on PR is that there is a lot of trash that goes into the communications to the public. According to Small Business Trends, “With the advent of transparency, open communication and the integration of social media into everything that we do, our industry can’t help but weed out the good from the bad.”3
The new way to reach the public is through short and sweet messages that will not try and waist the public’s time. With the new trend of being open and transparent, a PR organization should not try and sugar coat their messages.
There are quite a few options to choose now in this day in age but a company need to watch out for over-stimulation of the public. In the search for something new a company could alienate someone who likes the old ways.
1Hunt, Stephanie, The Professional, http://www.byuprssa.org/uploads/1/4/7/0/1470586/december_newsletter_final.pdf
2 Falkow, Sally, The ProActive Report, http://www.proactivereport.com/
3 Perkett, Christine, Small Buisness Trends, http://smallbiztrends.com/2010/01/public-relations-trends- for-2010.html
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