Save Lids to Save Lives

Save Lids to Save Lives

By Laura Hill

Yoplait's "Save Lids to Save Lives" is a campaign developed to donate money to Susan G. Komen for the Cure, which is an organization dedicated to raising awareness and fighting breast cancer. The lids are pink, which is the color associated with breast care awareness.

For every pink lid from a Yoplait product sent to the company before December 31, 10 cents will be donated to Susan G. Komen for the Cure. Yoplait guarantees a $500,000 donation, and the amount can reach $1.6 million.

To participate, one must purchase a participating Yoplait product. The product will feature a pink lid with the "Save Lids to Save Lives" logo. The lids must be saved, rinsed and sent to Yoplait. The instructions and mailing address can be found here.

This year, Yoplait is also working with Fondo Yoplait Para La Mujer Hispana to reach the Hispanic community.

This is Yoplait's 12th Annual Drive of "Save Lids to Save Lives". Throughout these years, Yoplait has donated $25 million.

Anyone interested in learning more information can visit their Web site. Under "Breast Cancer Initiative" one can find many useful tips in donating his or her pink Yoplait lids. Anyone with a Facebook can also like "Save Lids to Save Lives'" Facebook group page to keep updated with the campaign.

Photo: Powerpact.com