American Airlines Goes Pink for Breast Cancer

American Airlines Goes Pink for Breast Cancer


By: Jenna Taylor


Thousands of individuals work to raise awareness of a terrible disease during the month of October. October represents National Breast Cancer Awareness month and American Airlines is dedicated to helping with this cause. American Airlines has long been a supporter of a breast cancer and has been partners with Susan G. Komen for the Cure for many years.
American Airlines, American Eagle and Susan G. Komen for the Cure have partnered up this year and are having a "Pink-out" at airports across the country Oct. 1-15. The purpose of this “Pink Out” is to observe National Breast Cancer Awareness Month and raise funds to find the cure for breast cancer which all three organizations are very passionate about. The "Pink-out" will take place in 18 different cities that range from the East coast to the West coast. American Airlines and American Eagle employees will be wearing pink clothing in order to represent the cause. The employees will also be decorating the ticket counters, jetways, baggage claims and aircrafts in the color pink to raise awareness of breast cancer. American Airlines has been promoting the event through various resources and hopes that their customers will also take the initiative to wear pink as they travel any of the days during the two week “Pink Out”. All of these initiatives have been put into action in order to support the overall goal of American Airlines to raise $1 million for breast cancer research.

Not only will they be wearing pink clothing and decorating the building with the color pink, American Airlines will also be flying their eight pink-ribbon planes to Susan G. Komen events as a reminder of the devastating disease that affects so many women today.
In my opinion, this is a fun way for American Airlines and American Eagle employees and customers to support Komen for the Cure during National Breast Cancer Awareness Month. The goal of this campaign is to develop a way to unite people and communities in the fight to end breast cancer. This campaign also increases the ability to promote the organizations that are involved with the cause and portray them in a positive light to the public. In this particular case study, women were mostly targeted because of their likelihood to relate to the issue of breast cancer. American Airlines and American Eagle had a good strategy of using eight pink-ribbon planes to act as a reminder to the community about the campaign. This campaign shows what a powerful role public relations can play in raising awareness of an important cause, such as breast cancer.

For more information about American Airlines and their partnership with Susan G. Komen, visit http://joinus.aa.com/komen?anchorlocation=directurl&title=komen.

Photo taken from Join American Airlines Website.

Save Lids to Save Lives

Save Lids to Save Lives

By Laura Hill

Yoplait's "Save Lids to Save Lives" is a campaign developed to donate money to Susan G. Komen for the Cure, which is an organization dedicated to raising awareness and fighting breast cancer. The lids are pink, which is the color associated with breast care awareness.

For every pink lid from a Yoplait product sent to the company before December 31, 10 cents will be donated to Susan G. Komen for the Cure. Yoplait guarantees a $500,000 donation, and the amount can reach $1.6 million.

To participate, one must purchase a participating Yoplait product. The product will feature a pink lid with the "Save Lids to Save Lives" logo. The lids must be saved, rinsed and sent to Yoplait. The instructions and mailing address can be found here.

This year, Yoplait is also working with Fondo Yoplait Para La Mujer Hispana to reach the Hispanic community.

This is Yoplait's 12th Annual Drive of "Save Lids to Save Lives". Throughout these years, Yoplait has donated $25 million.

Anyone interested in learning more information can visit their Web site. Under "Breast Cancer Initiative" one can find many useful tips in donating his or her pink Yoplait lids. Anyone with a Facebook can also like "Save Lids to Save Lives'" Facebook group page to keep updated with the campaign.

Photo: Powerpact.com

Diversity in Public Relations by Heather Anderson

Understanding the importance of diversity is crucial to succeeding in public relations. Reaching out to a variety of groups, such as racial and cultural groups, is necessary in order to expand your organizations market. When gaining more exposure with more and more publics, organization's need to be constantly aware of how they come off to different publics. They need to treat them all equally in terms of focus and respect. 

For example, Susan G. Komen for the Cure has a campaign called Circle of Promise devoted solely to how breast cancer affects African American women. A major issue that Komen needs to overcome is that African American women have a higher mortality rate than any other group. Which is why Komen felt the need to create the Circle of Promise campaign. 

Another organization that has done a great job with diversity is Dove. Dove's Campaign for Real Beauty does a wonderful job of show diverse body types and ethnicities of women sending the message that all women are beautiful. 

Being conscious of how messages can be perceived by different publics is needed to run successful campaigns and to avoid as many mistakes as possible, especially ones that could be potentially offensive.