American Airlines Goes Pink for Breast Cancer

American Airlines Goes Pink for Breast Cancer


By: Jenna Taylor


Thousands of individuals work to raise awareness of a terrible disease during the month of October. October represents National Breast Cancer Awareness month and American Airlines is dedicated to helping with this cause. American Airlines has long been a supporter of a breast cancer and has been partners with Susan G. Komen for the Cure for many years.
American Airlines, American Eagle and Susan G. Komen for the Cure have partnered up this year and are having a "Pink-out" at airports across the country Oct. 1-15. The purpose of this “Pink Out” is to observe National Breast Cancer Awareness Month and raise funds to find the cure for breast cancer which all three organizations are very passionate about. The "Pink-out" will take place in 18 different cities that range from the East coast to the West coast. American Airlines and American Eagle employees will be wearing pink clothing in order to represent the cause. The employees will also be decorating the ticket counters, jetways, baggage claims and aircrafts in the color pink to raise awareness of breast cancer. American Airlines has been promoting the event through various resources and hopes that their customers will also take the initiative to wear pink as they travel any of the days during the two week “Pink Out”. All of these initiatives have been put into action in order to support the overall goal of American Airlines to raise $1 million for breast cancer research.

Not only will they be wearing pink clothing and decorating the building with the color pink, American Airlines will also be flying their eight pink-ribbon planes to Susan G. Komen events as a reminder of the devastating disease that affects so many women today.
In my opinion, this is a fun way for American Airlines and American Eagle employees and customers to support Komen for the Cure during National Breast Cancer Awareness Month. The goal of this campaign is to develop a way to unite people and communities in the fight to end breast cancer. This campaign also increases the ability to promote the organizations that are involved with the cause and portray them in a positive light to the public. In this particular case study, women were mostly targeted because of their likelihood to relate to the issue of breast cancer. American Airlines and American Eagle had a good strategy of using eight pink-ribbon planes to act as a reminder to the community about the campaign. This campaign shows what a powerful role public relations can play in raising awareness of an important cause, such as breast cancer.

For more information about American Airlines and their partnership with Susan G. Komen, visit http://joinus.aa.com/komen?anchorlocation=directurl&title=komen.

Photo taken from Join American Airlines Website.

A Crucial Catch: Annual Screening Saves Lives

A Crucial Catch: Annual Screening Saves Lives
By: Amber Rogers
Photo: NFL Web site

Breast cancer is the second most common cancer among women in the United States. The National Football League (NFL) has launched a campaign in support of the fight against breast cancer. "A Crucial Catch: Annual Screening Saves Lives" is the name of the campaign and it focuses on the importance of annual screening for women especially over the age of 40. Since the month of October is nationally recognized as Breast Cancer Awareness month, NFL players, coaches and referees will be wearing pink, the color associated with breast cancer, apparel to help raise awareness for the cause. They are going to auction of the apparel at the NFL Auction and the proceeds will go to the American Cancer Society and team charities.

This is the second year the NFL has run this campaign. The campaign was originated by DeAngelo Williams who is the Carolina Panthers' running back. He wanted to start this campaign because it hit close to home. His mother is a breast cancer survivor, but he has three aunts who have died from the disease. Williams is not the only person in the NFL who has dealt with the disease. Many people's lives in the NFL has been affected by breast cancer.

Williams heard of some players wearing pink gloves and suggested that players wear other appareal to support the cause such as cleats. They are even using pink coins in the coin tosses in the beginning of the games. Players wear a pink ribbon sticker on the back of their helmets and some also wear pink shoes, tape, or gloves to show their support.

Several retails stores, such as Dicks and Lids, along with NFL merchandise stores are involved in the fight against breast cancer and plan to donate a portion of their proceeds to breast cancer charities.

People who are not in the NFL can participate in the cause as well by joining a local American Cancer Society Making Strides Against Breast Cancer walk as part of an NFL fan team. So far the walk has raised $12, 687.50. All proceeds from the campaign will be donated to a breast cancer organization or charity.

To learn more about or get involved in the campaign, visit the NFL Web site.