TUNE IN FOR THE LATEST
BY: MELIA WRIGHT
A few weeks ago in my final Public Relations class, Public Relations Campaigns, my team of five, PR4OU, was assigned to research and present a successful campaign for the University of Oklahoma student-produced news station, OU Nightly (http://tv4ou.ou.edu/newsfull.html). OU Nightly is televised on TV4OU (http://tv4ou.ou.edu/), the OU television station, twice a day, Monday through Friday. Our goal for this campaign is to raise awareness about the show and to increase viewership.
OU Nightly is an award-winning broadcast yet many people, including students of the university, are not aware of this. Despite the many awards the show holds, OU Nightly lacks not only viewership but credibility as well. Due to the fact that OU Nightly is student-produced, we currently feel as a group that many viewers will not choose OU Nightly as their news source. OU Nightly competes with large Oklahoma news stations such as KOCO, KFOR, and KWTV. It is our mission to change the public’s perception of a student-produced news station and raise the number of viewers.
From researching other successful student-produced news stations, PR4OU found that in order to be successful, OU Nightly must be set apart from all other news casts. We found something special about OU Nightly and what makes OU Nightly different from other news casts is that they found their niche in their daily “Franchise Pieces.” In order to be favored, OU Nightly must be unique and bring its own characteristics to the competitive world of news casts. OU Nightly found its uniqueness in these pieces and is a great opportunity for the show.
PR4OU spoke with Professor Dana Rosengard about what he hopes for us to accomplish during this campaign. From speaking with him we found he has high hopes for the show and hopes to air statewide soon. The Dean of the College of Journalism is working with Cox Cable on this project and Rosengard is confident that by December 2007, OU Nightly will be available statewide.
BY: MELIA WRIGHT
A few weeks ago in my final Public Relations class, Public Relations Campaigns, my team of five, PR4OU, was assigned to research and present a successful campaign for the University of Oklahoma student-produced news station, OU Nightly (http://tv4ou.ou.edu/newsfull.html). OU Nightly is televised on TV4OU (http://tv4ou.ou.edu/), the OU television station, twice a day, Monday through Friday. Our goal for this campaign is to raise awareness about the show and to increase viewership.
OU Nightly is an award-winning broadcast yet many people, including students of the university, are not aware of this. Despite the many awards the show holds, OU Nightly lacks not only viewership but credibility as well. Due to the fact that OU Nightly is student-produced, we currently feel as a group that many viewers will not choose OU Nightly as their news source. OU Nightly competes with large Oklahoma news stations such as KOCO, KFOR, and KWTV. It is our mission to change the public’s perception of a student-produced news station and raise the number of viewers.
From researching other successful student-produced news stations, PR4OU found that in order to be successful, OU Nightly must be set apart from all other news casts. We found something special about OU Nightly and what makes OU Nightly different from other news casts is that they found their niche in their daily “Franchise Pieces.” In order to be favored, OU Nightly must be unique and bring its own characteristics to the competitive world of news casts. OU Nightly found its uniqueness in these pieces and is a great opportunity for the show.
PR4OU spoke with Professor Dana Rosengard about what he hopes for us to accomplish during this campaign. From speaking with him we found he has high hopes for the show and hopes to air statewide soon. The Dean of the College of Journalism is working with Cox Cable on this project and Rosengard is confident that by December 2007, OU Nightly will be available statewide.
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