By: Tafara Cameron
Nike is more than just a brand and a business----it is the epitome of promoting and ensuring diversity. The Nike Corporation has worked very hard a diligently in making sure that diversity is a priority for this major corporation. According to Nike themselves, they have established a Leadership Team Diversity Steering Committee in the United States as well as 12- member Retail Diversity Council whose purpose is to measure and monitor diversity at all of the retail locations surrounding the United States. Just recently, Nike has been named one of the best American companies for gay, lesbian, bisexual and transgender workers, by the Human Rights Campaign (HRC) for the seventh consecutive year.
With headquarters being located the entire world, employing over 70 unique nationalities Nike is on a roll. Nike values the idea of Diversity and Inclusion at Nike . From a public relations perspective and even further advertising/ marketing strategy it is very important to be aware of the efforts emphasizing diversity.
Nike’s current Vice President of Global Diversity and Inclusion, Gina Warren , has contributed to the efforts led by Nike and achieving its vision.
Nike’s current Vice President of Global Diversity and Inclusion, Gina Warren , has contributed to the efforts led by Nike and achieving its vision.
Diversity and Inclusion is fundamental to Nike’s performance. It’s what makes us better. It’s what makes us smarter. It helps our business grow and helps us connect with consumers.”
—Gina A. Warren, VP Global Diversity & Inclusion
Simply taking a scroll down the Nike official website, Nike is well represented across the map . One can establish their own sense of how well Nike is doing nationally, internationally and globally. The language options to choose from include English, Spanish, and French, Dutch, Italian, Polish, Portuguese, Turkish and various Asian languages. It doesn’t end there either, if one were to select the English language you are then encountered with various countries to choose from where English is spoken for example: United States, Canada, Europe, Africa, Australia, Malaysia, India, Singapore, United Kingdom, and the Middle East.
As PR practitioners, diversity is a valuable tool for the success of the business.
2 comments:
I thought that this was an interesting post about one of the world’s most successful businesses. I agree that Nike does attempt to be diverse and I think, for the most part, they have been successful. Practicing diversity is a good business practice for them because they are a large multinational corporation. Their product is available all across the globe; therefore, they have to make an effort to be diverse because if they don’t, their business will suffer.
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