Nonprofit Organizations: Do you have what it takes?
By Abby Grantham
When most people hear public relations, many think of sales and profit organizations. Most public relations students think of nonprofit organizations such as JDRF, Juvenile Diabetes Research Foundation.
Nonprofit organizations depend on their donor’s donations and support. These organizations depend on their local community involvement. Without it, the events would have no support or turnout. Nonprofit is a selfless job. Public relations is essential for a nonprofit organization to be successful.
Nonprofit strategies differ from those of the corporate world, but they both share similarities as well. Corporate organizations wish they had the great inspirational stories and deeds the nonprofit organizations have.
All practioners create publicity and at rough times try to change the perceptions of their organization. They also need the close relationships to their media outlets. This helps them get their stories and information out accurately and timely. Both corporate and nonprofit need a process binder, knowledge management, to keep up with what events and ideas have worked and not worked. This way their efforts are more likely to be successful and inventive.
In the nonprofit world a practioner is involved in all aspects of the organization, such as advertising, marketing, fundraising and volunteer work. They are the communicator internally and externally.
Here are a few tips from www.strkerweiner.com/newsletter/nonprofit.htm:
1. Keep your volunteers, staff and donors well informed of your organization’s activities.
2. Maintain a clean and updated donor database.
3. Spend time getting involved in your organization’s programs and its recipients. This will stimulate creativity and provide you with direct experience that you can translate to external audiences.
4. Have a key volunteer and staff person trained as a media spokesperson.
By Abby Grantham
When most people hear public relations, many think of sales and profit organizations. Most public relations students think of nonprofit organizations such as JDRF, Juvenile Diabetes Research Foundation.
Nonprofit organizations depend on their donor’s donations and support. These organizations depend on their local community involvement. Without it, the events would have no support or turnout. Nonprofit is a selfless job. Public relations is essential for a nonprofit organization to be successful.
Nonprofit strategies differ from those of the corporate world, but they both share similarities as well. Corporate organizations wish they had the great inspirational stories and deeds the nonprofit organizations have.
All practioners create publicity and at rough times try to change the perceptions of their organization. They also need the close relationships to their media outlets. This helps them get their stories and information out accurately and timely. Both corporate and nonprofit need a process binder, knowledge management, to keep up with what events and ideas have worked and not worked. This way their efforts are more likely to be successful and inventive.
In the nonprofit world a practioner is involved in all aspects of the organization, such as advertising, marketing, fundraising and volunteer work. They are the communicator internally and externally.
Here are a few tips from www.strkerweiner.com/newsletter/nonprofit.htm:
1. Keep your volunteers, staff and donors well informed of your organization’s activities.
2. Maintain a clean and updated donor database.
3. Spend time getting involved in your organization’s programs and its recipients. This will stimulate creativity and provide you with direct experience that you can translate to external audiences.
4. Have a key volunteer and staff person trained as a media spokesperson.
No comments:
Post a Comment