Photo by Eagelton Photography
A rookie’s advice
Michelle Huff gives tips to future PR professionals
Last year, just as we are now, Michelle Huff was approaching the end of her capstone class and thinking about graduation. Was she going to be able to find a job? And, if so, did she have what she needed to be able to succeed as a public relations practitioner? I sat down with the first-year PR professional to hear her thoughts on what we need in order to excel in our future careers.
Having only worked less than a year in the PR professional field, the assistant account executive for SPM Communications in
“I work on foodie clients from fast food to fast casual along with major B to B businesses from corporate real estate, technology to retail and luxury air travel.
“I've worked on clients that require national and international media relations from
Since working on such diverse and demanding clients, Michelle has gained a knowledge for the skills needed for any hopeful PR professional.
Huff stresses the need to learn how to be concise but all the while detailed and ahead of the game. She also suggests the PR professional learn how to think like a reporter and to “understand target audiences and content for each and every publication you pitch.”
In addition, Huff gives some advice to future PR professional about how to succeed in the industry.
“Most companies will hire you as an intern before full-time and it’s almost better because you’ll have a chance to ease your way into the company culture and get a chance to work on multiple clients,” Huff stated.
Michelle also urges future PR professionals to read every news article in your clients industry.
“If it’s batteries become an expert, if it’s food try your competitors LTO’s or even your own clients food,” Huff explained.
Michelle ended our interview by encouraging PR hopefuls to stay positive and always strive to do better.
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