The City of Norman has a constant problem with litter on the streets and highways. It turns what could be a beautiful city into one that resembles something closer to a trash dump.
In a campaign aimed at changing this problem, we have decided to focus on the slogan, “Keep Norman Classy, Don’t be Trashy.” We want to change the perception attached to the city. Instead of people viewing Norman as a dumpy college town, the perception should transcend to that of a classy, beautiful town.
The City of Norman has a litter crew consisting of only five men to pick up the litter all over Norman. In 2003 the crew picked up 6.73 tons of trash per crew member. In the first six months of 2004, the crew picked up 1.8 tons per person, then the crew was abolished. The litter crew was reinstated August 1, 2007. It now consists of one full time staff member and four contract labor personnel. The primary cleanup areas are the portal entries of Norman, major arterial roads, major section line roads, and locations where special events are planned.
We are working on producing a special event that is an extended take on something the university group OUr Earth does. They hand out trash bags on game days to keep the littering down. We thought this could be a good way to hit a big audience with several of our publics. We are going to hand out trash bags along with flyers for the city to raise awareness of the problem. This will be done at the OU v. Texas A&M game on Saturday, November 3, 2007.
Because one of the special event that day, this is a key opportunity to help the problem and raise awareness. We’ll see how classy we can make Norman, because the goal is just that, “Keep Norman Classy, Don’t be Trashy.”
http://www.ou.edu/student/ourearth/
http://www.ci.norman.ok.us/
http://soonersports.com/sports/m-footbl/sched/okla-m-footbl-sched.html
Showing posts with label litter. Show all posts
Showing posts with label litter. Show all posts
Sunday, October 28, 2007
Thursday, October 4, 2007
"Don't Be Trashy, Keep Norman Classy"
Don’t Be Trashy, Keep Norman Classy 
By: Kelsey Martin
Littering is an apparent problem all over the United States as citizens finish that last slip from their big gulp cup and then chunk it out the window littering Mother Earth. It was presented to my group the Women on a Mission to help conquer this problem in the City of Norman. Our goal for this campaign is to raise awareness about litter to Norman homeowners, business owners, and students, and gain support from these publics for an anti-litter movement in the city.
We first met with the Mayor of Norman, Cindy Rosenthal, who was very helpful in narrowing down our goal and publics and providing vital information about current issues being addressed about littering and what has been done in the past. Littering has been an ongoing issue in Norman and no consistent action has been taken, therefore Norman homeowners, business owners, and students have been unaware and unhelpful in combating the problem. We hope to target these three publics in hopes of creating a cleaner Norman.
Two ideas arose to target these publics including a public art project similar to the Spirit of the Buffalo contest that took place in Oklahoma City in 2004, in which business owners would purchase a trashcan and have the opportunity to decorate it and advertise their business and then during a main event these would be unveiled and distributed around the city. This would create more available trashcans in the community with no cost to the City of Norman and encourage business involvement.
Another idea targeted students who are moving off campus into new residences and unaware of the city codes and trash day regulations in the city. This is an on-going problem as student residences in Norman are looking rundown and trashy because they are uneducated about how to keep their own home. Our idea was to create a website on the City of Norman homepage that would give tips and information for these new homeowners. If possible the website would be listed in their monthly bill to spread the new website.
As our campaign progresses, we are acquiring research from past anti-litter campaigns, including the statewide Keep Oklahoma Beautiful whose mission is “to encourage, promote and assist individual and group efforts in the areas of beautification, enhancement and preservation of Oklahoma's environment”. We also distributed surveys to our three publics and received very good results to help us to better understand the perception of Norman’s litter problem which will help us in the further execution of our campaign!
By: Kelsey Martin
Littering is an apparent problem all over the United States as citizens finish that last slip from their big gulp cup and then chunk it out the window littering Mother Earth. It was presented to my group the Women on a Mission to help conquer this problem in the City of Norman. Our goal for this campaign is to raise awareness about litter to Norman homeowners, business owners, and students, and gain support from these publics for an anti-litter movement in the city.
We first met with the Mayor of Norman, Cindy Rosenthal, who was very helpful in narrowing down our goal and publics and providing vital information about current issues being addressed about littering and what has been done in the past. Littering has been an ongoing issue in Norman and no consistent action has been taken, therefore Norman homeowners, business owners, and students have been unaware and unhelpful in combating the problem. We hope to target these three publics in hopes of creating a cleaner Norman.
Two ideas arose to target these publics including a public art project similar to the Spirit of the Buffalo contest that took place in Oklahoma City in 2004, in which business owners would purchase a trashcan and have the opportunity to decorate it and advertise their business and then during a main event these would be unveiled and distributed around the city. This would create more available trashcans in the community with no cost to the City of Norman and encourage business involvement.
Another idea targeted students who are moving off campus into new residences and unaware of the city codes and trash day regulations in the city. This is an on-going problem as student residences in Norman are looking rundown and trashy because they are uneducated about how to keep their own home. Our idea was to create a website on the City of Norman homepage that would give tips and information for these new homeowners. If possible the website would be listed in their monthly bill to spread the new website.
As our campaign progresses, we are acquiring research from past anti-litter campaigns, including the statewide Keep Oklahoma Beautiful whose mission is “to encourage, promote and assist individual and group efforts in the areas of beautification, enhancement and preservation of Oklahoma's environment”. We also distributed surveys to our three publics and received very good results to help us to better understand the perception of Norman’s litter problem which will help us in the further execution of our campaign!
Keeping Norman Beautiful
Over the years, the litter problem in the City of Norman has become a constant problem. While littering seems to be a problem in most areas of the United States, Oklahoma seems to have a more obvious problem, in my opinion.
The Oklahoma City Metro has established a non-profit organization called OKC Beautiful. This organization aims at improving the image and appearance of the OKC metro through programs such as beautification, education, litter abatement, landscapes, and others.
Most people don’t seem to realize the problem in the OKC metro until they actually take the time to look around. In 2005, Skyline Media Group helped launch LitterBlitz with OKC Beautiful. This campaign worked to reduce the litter problem and enhance community awareness of the problem. Skyline’s Director of Account Services said he didn’t realize how bad the problem was until he went out and picked up a garbage bag full of trash in a mere 30 minutes.
OKC Beautiful has recognized the effects appearance can have on a city. The image of a city can affect the quality of life within the city and the self-image of its residents. Image and appearance can also directly impact a city’s economic viability.
New projects have sprung up all over the metro in attempts to grow economically. There is the construction of the shopping center in north Norman, the new theater in Moore, and the various projects in Oklahoma City, such as the MAPS projects. These attempts to increase the economic standing of cities in the metro must move along with an attempt at beautifying the area, which is what OKC Beautiful is aiming at.
http://blog.skylinemediainc.com/index.php?id=2
http://www.okcbeautiful.com/index.php
http://www.okc.gov/MAPS/index.html
http://www.warrentheatres.com/new.asp
The Oklahoma City Metro has established a non-profit organization called OKC Beautiful. This organization aims at improving the image and appearance of the OKC metro through programs such as beautification, education, litter abatement, landscapes, and others.
Most people don’t seem to realize the problem in the OKC metro until they actually take the time to look around. In 2005, Skyline Media Group helped launch LitterBlitz with OKC Beautiful. This campaign worked to reduce the litter problem and enhance community awareness of the problem. Skyline’s Director of Account Services said he didn’t realize how bad the problem was until he went out and picked up a garbage bag full of trash in a mere 30 minutes.
OKC Beautiful has recognized the effects appearance can have on a city. The image of a city can affect the quality of life within the city and the self-image of its residents. Image and appearance can also directly impact a city’s economic viability.
New projects have sprung up all over the metro in attempts to grow economically. There is the construction of the shopping center in north Norman, the new theater in Moore, and the various projects in Oklahoma City, such as the MAPS projects. These attempts to increase the economic standing of cities in the metro must move along with an attempt at beautifying the area, which is what OKC Beautiful is aiming at.
http://blog.skylinemediainc.com/index.php?id=2
http://www.okcbeautiful.com/index.php
http://www.okc.gov/MAPS/index.html
http://www.warrentheatres.com/new.asp
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