Multicultural Firm Targets Ethnic MinoritiesAllied Media Corporation is a multicultural communication firm headquartered in Alexandria, VA, with offices located in Europe and the Middle East. They define markets and develop media strategies that effectively reach desired audiences. They provide access to more than 600 newspapers and broadcasters nationwide, fast media and market proposals, qualitative readership data as well as industry expertise and knowledge. They serve six different ethnic markets including: Hispanic Americans, African Americans, South Asian Americans, Arab Americans, Eastern Europeans, and Persian Americans. Allied Media understands ethnic communities and they package their client’s messages according to cultural context and sensitivities of the targeted community.
Their website specifically highlights the many different aspects their agency seeks to attain, but one that caught my eye was their diversity recruiting section. According to Carlos Conejo, 50% of America’s workforce is now of another ethnicity or culture. Allied Media understands that the U.S. workforce has changed and there has been a huge increase in women, people of color and immigrants. In order to stay competitive and innovative, companies need to recognize that diversity is a business imperative; doing this will secure a larger market share for all agencies.
For a more targeted campaign, Allied Media offers direct mail to several clients in the constant search of diversity job seekers, especially recent graduates, or future graduates and ethnic college students. Some of the clients Allied Media has partnered with include: U.S. Air Force, U.S. Army, FBI, U.S. Census, Best Western, Virginia Lottery, Ethiopian Airlines, Sherwin Williams, United Nations, Mercy Corps and Islamic Relief.
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