Wednesday, February 25, 2009

Whole Foods Market


By: Ashley Mistretta

I chose to write about the Whole Foods store chain. These publicly owned stores offer an incredible amount of natural and organic foods. The people who work at Whole Foods are what make up their stores. The workers are enthusiastic about the products they sell and are helping to make the environment a better place. In fact, a year ago, Whole Foods decided to stop offering disposable plastic bags as a way to be environmentally-friendly. All of their workers are treated fairly and definitely help the company succeed. They always stress customer service and encourage comments from the public. If you make a complaint, someone is contacting you personally to fix the mistake. Whole Foods has also joined social networks to make communicating with their customers easier. They are involved with facebook, twitter, and even a blog from their CEO.

The team members of Whole Foods represent many different nations, backgrounds and perspectives, and are able to speak many different languages. With all of this combined, they are all able to work together and satisfy the needs of their customers. From a personal experience, I have been to Whole Foods many times, and always notice how diverse their store is. There are always people from all different countries working there. Some people have long hair, numerous piercings and sport many tattoos, which is something you don’t see very often.

The workers at Whole Foods talk about diversity and accepting everyone. The company intends for their store to become a community place where their customers come to join their friends and to make new ones. They call their stores "inclusive." This means that everyone is welcome, no matter their race, gender, sexual orientation, age, beliefs, or personal appearance. This company definitely values diversity. Their motto is that whole foods is for everyone. I thought this summed up what a great organization this would be to work for. They truly respect and accept everyone.
This store is targeting people who are health conscious and care about the environment as well. The atmosphere of the store is extremely customer friendly. They always have some sort of music playing, whether it is live jazz or soft classical music in the background. Whole Foods also lets new, small business owners showcase brand new items whether it is a new cheese or some type of tea. Whole Foods encourages these businesses to come give samples to customers. They are always helping in any way that they can. Whole Foods also supports their local communities by donating food to area food banks or shelters. One really great idea they came up with was to have a community giving day. This is when five percent of their net sales for the day are donated to a local nonprofit organization. They also support their nation in a campaign called Whole Planet Foundation. This helps fight poverty in developing countries. They also say that they coordinate donations for any regional or national disasters.

On their website, it talks about how they have a Declaration of Interdependence. This says, “Achieving unity of vision about the future of our company, and building trust between Team Members is a goal of Whole Foods Market. At the same time diversity and individual differences are recognized and honored. We aim to cultivate a strong sense of community and dedication to the company." I liked this quote because it really shows how open-minded and flexible this store is. Whole Foods has also been named one of the best 100 companies to work for.






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