By Brian Russell
Gatorade has started up a new marketing campaign this year to highlight their new logo, the "G". For many people and athletes alike, Gatorade is a must have when going to the gym or a nice recovery drink after a workout. Looking on almost any sideline in professional sports you can see the impact of Gatorade; from towels, water bottles, and jugs to sweatbands and gym bags.
Their newest campaign introduces the logo along with many professional athletes from the past and even present day sports icons. Older commercials for Gatorade in the past have had athletes sweating out Gatorade to scientists (who were old white males) describing how and why they came up with Gatorade. This newest campaign has caught my eye, along with many other bloggers and youtube fans for the diverse group of athletes and sports icons.
The first thing that caught my attention was the narrator, and no it wasn't Morgan Freeman, but to my surprise it was none other than Grammy award winner Lil Wayne. At first I thought this was a bit random, since he is not a professional athlete or to my knowledge have any previous links to Gatorade. Then it hit me, Lil Wayne (being a famous figure in pop culture) is conveying the message to today's youth that all of these athletes over the years used Gatorade and this made them what they are today.
As a sports fan, I personally think this is a great look at people from all different backgrounds and time periods and hope the campaign continues with individual commercials of these athletes later in the series. By having Lil Wayne and the large array of sports icons, I believe this reaches a very diverse audience from young to old and will be a great campaign for Gatorade in 2009.
1 comment:
Quite fascinating. You take a different perspective on a common product. I may never look at Gatorade the same! Good work!
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