Diversity at Kellogg's

By Christina Miner

Kellogg’s is a company that is doing its best to involve people of all kinds. Kellogg’s is an umbrella organization for many smaller companies such as Kashi and Keebler. Kellogg’s has a Corporate Responsibility Report that states Kellogg’s “has long sought to maintain a diverse work force, and has had a specific Diversity and Inclusion initiative for about 10 years.” Not only does Kellogg’s have a Diversity and Inclusion initiative in 2005 they also decided to create an Office of Diversity and Inclusion. According to their Corporate Responsibility Report, this office is in charge of devising diversity strategy and implemented this strategy. There are three keys in their plan to creating a diverse environment: 1) recruitment, 2) retention, and 3) development. Kellogg’s Corporate Responsibility Report also has charts that demonstrate the diversity of their Board of Directors and of their Global Leadership Team.

According to their website, Kellogg’s also has two diversity programs:
1. NAACP Law Fellows Program. We have been the primary funding source for the Law Fellows Program of the National Association for the Advancement of Colored People in its Baltimore, Maryland, headquarters.

2. Scholarships. In 2007, we contributed nearly $300,000 to scholarship programs that include diversity as a criterion, including: Historically Black Colleges and Universities, 100 Black Men of America, Hispanic Scholarship Fund, Asian and Pacific Islander Scholarship Fund, National Black MBA Association, National Society of Hispanic MBAs, Society of Hispanic Professional Engineers, Society of Women Engineers, and the University of Michigan Gay and Lesbian Alumni Society.

Kellogg’s also reached out to a diverse group with a variety of products. They have Special K that is targeted to women, Frosted Flakes, which uses Tony the Tiger to target children, and Kashi which targets health conscious people.

Not only do their products target different types of people but their company also has locations all over the world. Kellogg’s products are made in 19 countries and are marketed in 180 different countries. They promote their products in different languages including commercials.

Kellogg’s numerous products in numerous countries allows them to keep a diverse group of people buying their products and a diverse group of people working for their companies.