Wednesday, February 25, 2009

Nestle National

by Callie Cady

I chose to write about Nestle mainly in the U.S. This company began internationally and is originally based out of Switzerland. Nestlé U.S.A. is a part of Nestlé S.A. in Vevey, Switzerland; which is the world's largest food company. In generated $8.25 billion in 2007 and employs more than 14,000 workers nationwide.

The company's core values talk about people, quality, brands, consumers, customers and performance. What I found interesting is their statement about people. Their site states that people from diverse backgrounds are their most important assett. Out of Nestle's employees nationwide, they are all different in race, gender, age, sexual orientation, religion, and other cultural backgrounds.
Nestle U.S.A. Chairman and C.E.O. Brad Alford addresses in a message posted on the website that people-whether they be employees, consumers, customers, or active community partners-are all important to the company and it is pertinent to reach out to each and every community.

Along with being diverse in their employment, Nestle also carries many different brands to cater to different publics. Everything from Baby Ruth to Maggi Taste of Asia is geared toward different publics. With a diverse range of products, Nestle has pretty much covered every culture and diverse background in this nation.
Nestle is diverse in many ways and will continue to produce products targeted toward different publics. This company is very fascinating in how it owns so many different brands and employs so many people.

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