Becca Weigman, President and Managing Partner for TM Advertising

Becca Weigman, President of TM Advertising

By: Morgan McMahan

Becca Weigman became the new President and Managing Partner for TM Advertising as of May 10, 2010. Weigman has been in the marketing and advertising business for more than twenty years, specializing in brand strategy and CRM digital marketing. She graduated from Loyola College in Maryland in 1989 with a Bachelor’s Degree in Journalism and Mass Communications.

Weigman worked for RAPP from 2006-2010, where she was U.S. Chief of Marketing and Managing Director of the company’s Dallas and Chicago offices. Her leadership and client-centric focus in digital marketing led the agency to become the first CRM agency named to Ad Age’s 2008 Agency A-list. Before RAPP and TM Advertising, Weigman worked at Trahan Burden Charles as Executive VP in charge of multi-channel development and direct response efforts for the agency. In the beginning of her career, Weigman interned for Bozell Worldwide right out of college, and then she worked briefly for Arnold and Tracy Locke. Weigman says that the most essential skills needed to be a PR or Marketing professional are multimedia, communication, and writing skills.

TM Advertising is an independent subsidiary of Interpublic Group, which is one of the largest marketing communications companies in the United States. Major clients of TM advertising are American Airlines, American Heart Association, and Discover Network. Since Weigman’s addition to TM Advertising, the company has been honored with two Effie Awards. The Effie Awards is a declaration of an agencies achievement in the industry by honoring prestigious campaigns in all forms of marketing communications. The two Effies awarded were both Bronze Effies for effectiveness in the Media Category, and for effectiveness in the Healthcare Products and Services category. Her client responsibilities have ranged from categories such as travel, technology, financial, and retail.

When asked what Weigman’s advice is for future PR professionals, she responded by saying, “never limit yourself to just one focus when studying public relations, because companies and agencies will require additional knowledge in fields such as marketing and advertising.” Also, she is very passionate about digital marketing, so she suggests that ‘’students should be very familiar with social CRM and online marketing because customer-to-customer conversations are essential for managing existing customers and engaging with new prospects.”