By: EJ CarrionJorge Hernandez, President of Tango Public Relations, has volunteered his time and service to help the community set up events, community projects, and conventions. By being a community leader, Hernandez discovered an untapped market that would benefit from public relations. He realized that there was potential business in helping companies advance their relationships within the Hispanic community by the events he hosted. “It is so important for business professionals to identify opportunities. When you notice a problem, try to be the solution.” Hernandez realized that there was no one more qualified in helping companies connect to the Hispanic community than himself.
He graduated from Southern Nazarene University, a private Catholic university located in Bethany, Oklahoma. He received a Bachelor of Arts degree in Human Relations to pursue a career as a guidance counselor to help Hispanic students excel in school. Hernandez’s passion for the Hispanic community led him to his first job as a youth prevention specialist for the Latino Community Development Agency. He helped motivate students and citizens in the community to build a better foundation for youth in the Hispanic community.
He became a popular face in the community and was someone people could count on to influence and impact the Latinos in Oklahoma City. An opportunity sprouted when a bank opened up in the Hispanic community and was searching for a representative that was well connected and trusted by the citizens that live there. Exceptionally qualified for the job, Hernandez found a new outlet and industry to help him leverage the Hispanic community forward. After a few years working for the bank, he developed an interest in finance and became in agent for New York Life Insurance.
Now Hernandez and his wife, Brenda Hernandez, own a franchise for Allstate which has helped them strengthen their status in the community. “It is very difficult for companies to brand themselves in the Hispanic market, said Mr. Hernandez, you have to have people that can represent your service and build loyalty within the community.”
While working with Allstate, Hernandez created Tango Public Relation, a public relations firm that specialized in positioning companies to be fully embraced by the Hispanic community. They are located in the heart and soul of Oklahoma City’s Hispanic community. Hernandez recognized that Fortune 500 companies need guidance by an expert that knows how to build strong relationships and communicate efficiently with the Hispanic market.
“Public Relations is such an inside essential for companies especially in the Hispanic community,” said Hernandez. “Hispanics grasp their culture so well, and in order to become a part of their lifestyle you have to be able to gain their trust. Once companies can gain that trust, the Hispanic community will become very loyal customers.”
Tango Public Relation lives by the saying “mi casa su casa” as Hernandez and his close niche group of practitioners provide strategic planning and strategies that are relevant in today’s Hispanic community. According to their official website, Tango PR has been in charge of hosting events for the Feliz Las Americas, Bricktown Association, The Yard Dawgs, and the Oklahoma City Public Schools. What we can learn from Tango PR and Hernandez is that public relations is about building communities and helping those communities connect to one another effectively.
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