Since the downturn spiral of our economy and the decrease of jobs, promoting entrepreneurship has been an effective and motivational way to help students create a positive future. The Youth Entrepreneurship Campaign 2010 (YEC2010) is a campaign focused on educating youth on entrepreneurship in South Africa. The YEC2010's vision is to instill the entrepreneurship mindset in students so that that they can be the stepping stone to South Africa’s entrepreneurship endeavors. Younger generations provide creativity and an understanding of technological trends, which could spark new ideas and inventions. The campaign also wants South Africa’s government to build an atmosphere that is advantageous to young entrepreneurs and startups. The campaign’s also believes that entrepreneurship will increase the wellbeing of their economy. The PR campaign is an example of how PR can promote change and develop a community that supports the change.
The official logo of the Youth Entrepreneurship Campaign
The campaign developed this change toward entrepreneurship education by providing students with; mentors, finance courses, grant applications, and classes that help them create sustainable ideas. The campaign played a dominant role in motivating projects that were focused on transferring knowledge, creating awareness of opportunities and available assistance and support to young people where their entrepreneurial needs are concerned. The campaign provided onsite youth-focused coaching on business information, products and services generated by other organizations including partner organizations.
Lastly, the YEC2010 encouraged business professionals to support young people and their ventures by enabling them with development and sustainable resources that allows youth to believe that they can create their own enterprises. The campaign could not have been as successful without the support of the South African Chamber of Commerce, Umsobmuvu Youth Foundation, and the NAFCOC Youth.
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