Da Boys

Lark Rayburn
Blog 3

As my last semester as a student at OU comes to an end, I began reflecting on the past four in a half years. You know, it’s amazing how much someone can mature in that amount of time! For example, my freshman year of college I didn’t have a job, I was an active sorority member, an accounting major, and I definitely had no interest in football. Now, a little less than five years later I have a job, I am an inactive sorority member, a public relations major, and I LOVE college and NFL football! I don’t know when or why I became interested in football, but whatever it was, I’m glad it happened.

I grew up living about 20 minutes away from Dallas, which of course is home to the Dallas Cowboys. Regardless if it was something I enjoyed or didn’t enjoy, every Cowboys game that was televised, my family watched. So, I am sure that in between then and now I developed a liking for the game, and the team.

For now though, I will continue to work at my current job, Here I Grow Child Development Center as the Human Relations Administrator at a Child Development Center. During this time I plan on saving up some money and searching for a job that gets me one step closer to working for the Cowboys. Not to mention, I wouldn't mind working in the stadium they are building for the Dallas Cowboys in Arlington. Talk about AMAZING!!

(For some reason my computer would bold the words, but wouldn't let me add a URL. When I clicked on the graphic that looks like a broken chain a blank box comes up, but it doesn't show any words or anything.
So, instead of the links on the words, I am going to type them below:
OU: ou.edu
NFL: nfl.com
Dallas: www.dallascityhall.com
Dallas Cowboys: www.dallascowboys.com
Here I Grow Child Development Center: www.trinitynorman.org
Stadium: www.stadium.dallascowboys.com

William Scheihing's Guide to Design

Group work is something that people either love or hate. Usually it is the people doing all the work that hate it, and those who put in the minimal effort tend to favor it. Regardless, sometime in a college atmosphere you will be put into groups and assigned work which you may or may not know how to do.

In this class, the groups were assigned and the tasks were assigned within the groups. One of my responsibilities was to design. At first, this seemed like a daunting task. I don’t have much experience in design, except for the required publication course. Of course the first thing I did was get on the InDesign program and then proceeded to stare blankly at the screen hoping inspiration would strike at some point. After I wasted an hour of my time that I will never get back, I started to remember some of the things they mentioned in the publication class.

So I will list some of these tips that helped me create instead of just sitting. One of the first things I did was get out a piece of scratch paper and started doodling. I just drew everything that came to mind. The results may not be amazing but at least the ball is rolling.

The next step I took was looking at other publications for inspiration. The internet makes looking at publication examples incredibly simple. I found the good, the bad, and the ugly examples of desktop publishing/creating.

After I found some examples I went back to my scratch paper and continued to draw. I finally found something I thought would fit our group well and thirty minutes later it was completed and printed.

Life and especially this class require time management. My strategy might not work for everyone, but it might just save you hours of time in Gaylord.

Here are some web sites I recommend for digital inspiration:

http://www.logodesignpros.com

http://www.logmagic.com

http://www.desktoppub.about.com

Children and Families

Lark Rayburn
Blog 2

Children and Families

I’m a member of Team Heroes, the BEST group ever!! Our client this semester is the Center for Children and Families, Inc. (CCFI), a non-profit organization which has worked on improving the lives of children and families for almost 40 years. Established in 1969 as a juvenile shelter Juvenile Services Inc. (JSI), has continued to adapt to the needs of its community. The mission of this organization is to improve the lives of children through partnerships with families and communities, because every boy and girl deserves to grow up safe, nurtured and loved.

CCFI, a partnership with United Way, is Norman’s safe place for families in distress, an education and rehabilitation hub for parents and children in crisis, and an invaluable source of expertise in family development and neglect and abuse issues. In 2006, the organization assisted 9,624 Cleveland County residents.

The Center has four programs including Divorce Visitation Arbitration, Neighborhood Centers, Teenage Parenting and Parents Assistance.

Although CCFI has many beneficial things to offer, the organization has received little recognition. Because of this, CCFI desires to get the organization’s name out and interest the community in visiting CCFI and take a 50 minute tour to learn more about the organization’s programs, operations and goals.

Our group is planning on holding a media event which would inform the public about CCFI’s services, programs, volunteer opportunities and facility. We ultimately want CCFI to be a household name.

This opportunity seems overwhelming, but I know this will be an extremely practical and rewarding experience.

Sports Information Director

John Cook
Blog 3

My dream job is working as a sports information director (SID) for a NCAA Division 1 school. SIDs are in control of the image of the sports programs, the publications that the programs produce in every sport, organizing the media, and also organizing almost everything on game days that involves the media. This job will keep me busy and a public relations (PR) degree will fit in perfect for this career.


Crisis management is a big part of being a good SID. Think ‘Rhett Bomar.” After my experience this year in PR Campaigns I feel like a seasoned veteran when it comes to crisis management. There are other lessons taught in campaigns that will help as I move forward into this field as well. Ethics is another area that we focus on in PR that is crucial. As the voice of the athletic department you can only report what you know and only after you find the truth. There is no reason to report on unfounded rumors or answer questions from the media that you may not have all the facts about at that point.


These are just a couple areas that PR has helped me prepare for my dream job. Unfortunately becoming a SID at a major school is very difficult. There are only 119 schools in Division I football, so there is a very limited amount of jobs available at that level. Only the best SIDs get a chance at schools like OU, Texas, USC and other big time schools. I will continue to work on my goals as I move forward and hopefully I will be the OU SID down the road. I will probably end up at a small school before I make the big leap!

Livin' the Dream in the Big Dub

My dream job in public relations is a little off the beaten path. I have in fact, been called a nerd because of my choice. I don’t dream about working in Hollywood as an agent or representing spoiled athletes or being an event coordinator to the stars. No, my dream job is working as the press secretary for the President of the United States. I was sixteen when I first discovered what I wanted to do when I graduated, and my enlightenment came from the TV show “The West Wing.” As an avid amateur politico that had been weaned on the Nightly News with Tom Brokaw, I was immediately drawn to the fast paced world of the President’s executive office. It was also quickly apparent to me that in the boy’s club of the show, I had found a role model in C. J. Cregg, played by Alison Janney. Cregg was smart, funny, and sarcastic, all things I wanted to be. And what a job! She was the gate-keeper to the American people. Later on in the show, they showed what Cregg had been doing before she went to work for the president. She apparently worked for one of the biggest public relations firms in Los Angeles as a promoter for movies. That’s when I knew that I should major in PR when I finally got to college.
In pursuit of my goal, I have tacked on a political science minor and have gotten involved in political campaigns. I am currently volunteering for Senator Andrew Rice in his bid for US Senator against incumbent Senator Imhoff, who once stated that global warming was the “biggest hoax perpetrated against the American people. I wish I was joking on that one, but it actually happened. I am also a member of the street team for Rock the Vote. I’m not sure if I’m on the right path to my dream job, and I know that I’m going to need a Democratic president to work for, but look out for me any way in a few years. I may just be getting mocked on Saturday Night Live, like my poor friend Dubbya.

Investor Relations - Technical Communications

-Joshua M. Jones

What to do after graduation...hmmm. Well, I'm in debt to a University and a Fraternity, a couple of parents, and and a couple of banks. So I should probably get a little income going on soon. I have been in school for 5 years now, so do I have the energy in me for law school...eh. Do I want a master's degree...can't conceive it. So let's graduate, with a plan.

I first learned about Investor Relations about two years ago when I interned for a company caller IR Partners Inc. They published a website called Firestocks.com...now defunct. It was an independent company that did IR work for about 12 other companies. So now your asking what IR work is? I defer to wikipedia for an understandable summary.

Basically, IRO's (Investor Relations Officers) serve two purposes depending on the need of the organization. They can play a disclosure-publication based role, where they craft the annual report, keep the SEC (Securities & Exchange Commision) informed of the fiscal status of the organization, and communicate the feelings of the investment community with management (ie. salty stockholders.)

The other role that IR can play is much more strategic and interesting to me. This is talented skills-based role, associated with raising capitol (money) and making strategic moves to help put an organization in a better financial position. Simply put, when a smaller company wants to raise capitol for a new division, plant, subsidiary, or opportunity in general, but they don't want to sell more shares of their stock, the IRO comes in and puts upper-management and the investment banking community in a room together, to put lots of financial options on the table. The IRO makes it happen, arranges the business trips, the meetings, and talks directly with the CEO.

So you say, Josh that's a pretty bold goal, I mean that's going take some time and effort, right?

Yes, but I have a plan that I'll share with you all now. I'm going to be working for a company that has a market-cap of at least $250 million, (relative worth of company.) I want to work for a large company, but not massive by today's standards. I will be working under the IRO doing all the grunt work no matter if that involves setting tables for meetings, getting coffee, and scheduling golf outtings. I will be doing this for at least three years, while I'm getting my C.F.A. (Chartered Financial Analyst.)

This is a three-year self-taught course that involves three levels of exams and let's just say they're more than tough. But, I will be learning the subject matter through my work as well, so I know I can do it. Once I achieve this, I will be looking for a promotion. Hopefully, I will continue my work and be qualified to become an IRO, then I will be able to market myself with experience and merit.

In the long-term I would like to start my own IR firm that takes on companies as clients. We would handle the IR. So we would bring our skills, contacts, and resources to the table to achieve the most lucrative solution possible for your organization.

Bonus vocabulary with links!

NIRI - The National Investor Relations Institute. This organization certifies IR professionals and requires them to sign a code of ethics.

Sarbanes-Oxley Act - In 2002 IR became much more critical with the adoption of the Sarbanes-Oxley Act, because it required all companies to provide more transparency in their fiscal activity, this is monitored by the SEC.

Dreams, excitement, reality, fear..

Going home for Thanksgiving brought me so much excitement. I get to see my family and all of my friends from other schools. But it also brings the reality that everyone will be talking about what they are doing after graduation, their new jobs, and of course be asking me what I'll be doing. What will I be doing?

That is something I always thought I knew. My path was set. I would graduate in 4 years and go on to law school. It was my "dream" - or was it. The more I've thought about it, the more I have realized it was more of a path I had set out for myself, not my dream.

For years I have been focused on school, while spending my free time looking through Brides magazines. This obviously freaked out any guy I ever dated. But this past time wasn't about my dream wedding. It was about everyone elses. I loved reading about extraordinary weddings and events. And I always dreamed of planning them one day.




In fact, the reason I went into public relations as a major is because it listed one of its careers as "Special Events Specialist." That was my dream: to plan extravagent, wonderful events. But it is a dream that seems like is nearly impossible to make a reality.

Graduation scares the life out of me. I have no idea where I will live, what I will be doing, or how well I will be able to do it. I have researched several event planning studios in the Oklahoma area to contact about possible jobs. The most prominent one I would like to work with is Dolly Levi's Event Design Studio. It seems like the exact type of organization I would love to work with. I've Also looked at Event Planning by Leilani, Blueberry Hill Events, and several others. I have finally realized my dream job and I plan to do all that I can to snag it.

I think my experience in Public Relations has truly helped me prepare for this field. It has prepared me with knowledge of design, publicity, and organization of events. It has taught me to look through all angles and consider all audiences, as well as to prepare for possible crisis situations. As scared as I am, I look forward to my future with hope.

PR to LAW

The future is unknown, and to be honest, it scares the hell out of me. Some people know what they want to do when they are children. I was the kid who wanted to be a different profession every time I was asked (to be honest, it was usually an astronaut, a spy, or Troy Aikman). Regardless, I had no idea what I wanted to do when I started here at OU. I started out in business and moved to public relations. The reason is that I decided to go to law school. So why would I choose public relations?

I feel I must be honest with this class so I will tell you that I chose this major because I thought it was going to be easy. After participating in the public relations research class, I found at that this is not an easy major. There are, however, many skills a public relations major is taught that could be beneficial in the legal profession.

One of the most important skills I used in my PR major were my writing skills. This class, along with almost every other PR class, calls for a ton of papers. I cannot count how many press releases, reports, and fact sheets I have created in my time in good old Gaylord. So basically, I wrote a lot. Law school, as I have heard from those who attend, is mostly reading and writing. The entire grade of a semester at law school is usually taken from one test that requires you to write for two hours. So, the countless hours I spent in college writing papers has molded me into a better law school student before I even step in the doors.

Another attribute of this major that is beneficial to my legal future is research. Research is a word that we here in every class. It never leaves our side during campaigns and it is necessary to accomplish campaign goals and grades. It seems like libraries.ou.edu and myself are so familiar with each other that we could be best friends. Every PR class I have ever taken has emphasized research as one of the most important tasks for a PR practitioner. This skill is incredibly important for a lawyer and law students. Researching past cases, in the legal profession, is how lawyers win cases. Every lawyer I have talked to has told me to get ready for research in law school. Thanks to the PR major, I will be ready for more research.

While research and writing are invaluable to my future, the skill that I am proudest of that I learned here was public speaking. This major requires you to be an adequate public speaker. Although I started slow, I now feel confident in my public speaking skills.

So I will make the journey from one college to the next and then to the courtroom. Law school is going to tough. I’m glad I can take these skills with me.

From Part-Time Job To Dream Job

I am very pleased to write this because after 22 years of life and 4 and a half years of college I think I finally know what I want to be when I grow up! I never knew when I signed up to be a substitute teacher in Norman this school year that I would discover my real passion.

I always knew that I loved children and got along very well with them, but it had never occurred to me that I could teach for a living. So here I am with a semester of substitute teaching and about to graduate with a degree in Journalism, not education.

I have given my future a lot of thought throughout my college years, probably because I changed my major 3 times. After finally deciding on Journalism with an emphasis in public relations I thought I was set. Then when it came to be my last semester of school, I started really thinking about what I wanted to do after graduation.

It was actually after my first day of substitute teaching that I decided that I wanted to be a teacher. I had such a wonderful experience getting to know some of the children that I didn’t want to leave. I wanted to be there everyday, helping to shape their lives.

After much research and a meeting with the vice superintendent I have discovered that I can get my teaching certification in Journalism. This will allow me to teach middle school journalism classes, including yearbook, which was my favorite activity in high school.

I am so excited to have the opportunity to be in charge of recording a school’s year in a yearbook. I have always been really into scrapbooking, nerdy I know. But it will only help me in my future profession, with laying out yearbook pages and coming up with creative ideas.

I have found a way to use what I have learned in college with my own personal passion for creativity and children. I couldn’t be happier!

NYC or OKC?

NYC or OKC

The first time I remember seeing my mom reading her magazines was when I was around 5 years old. Every night she would sit and read Vogue, Bergdorf Goodman and tons of other magazines of all different types. I don't know if it was the glossy pages full of bright, colorful pictures or the fact that it was my mom reading it, but after that magazines became a sort of obsession. I couldn't read but I would sit there for hours looking at the countless stories, advertisements and pictures full of glamorous things and people.

Of all the things that have changed since I was 5, the one thing that hasn't is my interest in magazines. Although that's been a steady part of my life, I've had my share of 180s. Born and raised in Oklahoma, all I could think about when I was a teenager is getting out. It's boring. It's slow. Nothing ever happens here. There is nothing to do. Those were just a few of my reasons for wanting to leave.

When I hit 20, something changed. All those reason I had for leaving suddenly became reasons for staying. I started to appreciate the simplicity of life here. Maybe it was maturity, comfort or something of that nature. No matter what caused it, I reached a point where the more I travelled, the more I enjoyed returning home.

As much potential as Oklahoma has, it is still not the ideal place to go into Magazine industry. So there is my problem. Sure, I can still go into the business and stay here which is probably what I'll end up doing, but it would be hard to beat the excitement of working for a prestigious magazine based out of New York City.

With graduation coming up, we all have a lot of big decisions to make. It's a pivotal time in all of our lives. As scary as it is, I'm a big believer in fate and like to think that things happen for a reason. I think maybe that is why these HUGE decisions that I will be faced with don't scare me as much as they should. There is so much opportunity and so many different things possible. With those endless possibilities, there are a lot of chances for things to go wrong but I find some sort of peace in the fact that maybe it is out of our hands. The only thing we can do is our best and go wherever that takes us. So no matter what happens in the future, whether I end up here in an industry I never expected or in some busy city working for a magazine, I know I'll be happy.

http://www.style.com/vogue/

http://www.bergdorfgoodman.com/

My dream job? Traveler extrordinaire. My PR dream job? To be Kenny Mossman's successor.

When I was a little kid my dream job was to be a pro athlete, when I hit about 16 years old and needed to stand on a few phone books to hit 6 ft. tall, I figured I would start looking into other options. Eventually, I decided that I wanted to become a PR practitioner in the sports industry. After meeting Kenny Mossman this semester, my goal was completely solidified. Kenny Mossman is the Media Relations Director for The University of Oklahoma's Athletics Department and pretty much my hero.

There are so many incredible aspects to Mossman's job that they are too numerous to be listed. Let's start with he gets to hang out with high-profile athletes and coaches all day long. He is also ultimately responsible for all of the external media relations communications that come out of OU's Athletics department. Mossman travels with the team to away and bowl games, and he gets paid pretty well as well. Gosh, I'd do all of that for free. I am currently taking Mossman's Sports PR class, and every time I leave on Thursdays I think to myself "he is such a badass".

I have probably learned more about what I want to do with my life over the course of this semester , than i have in my 4 years here at OU. Mossman could take a terrible situation and turn it into something positive without hesitating for a second. The best part of it is, he doesn't need slant or spin, he is just so experienced that nothing phases him.

Now on to what it takes. Ultimately, to get into Sports PR you have to start from the ground floor, or just be really lucky. According to Mossman over 90% of those in this line of work started at a volunteer level. From there you must gain experience and start from a little pond and work your way up into the ocean of high profile collegiate and professional programs.

what dreams are MADE of...

"Keep your life free from love of money, and be content with what you have, for He has said, “I will never leave you nor forsake you."
-Hebrews 13:5

There is no way to get around it, in order to succeed in life one must have money and the most common way of obtaining money in today’s society is to get a job. Money is what sustains us and it is what gives us the means to survival and beyond that it allows us to enjoy pleasures in life. In many ways, money drives us. With that being said it comes as no surprise that people who find a job for the sake of having money are often left unfulfilled. In order to refrain from this many people attend college to get a degree that will hopefully give them more options to find better jobs with better pay and in turn a better way of life. I, however, am a firm believer that money does not make you happy in the long term, but finding a job that you love.... will.
As a senior at the University of Oklahoma my time to find this dream job was fast approaching, and half way through my last semester I felt confused and much like I was the only one of my peers that had absolutely no clue what they would be doing with their diploma. However, that all changed when I was browsing on the internet one day, for what I don’t recall, and came across the Web site prcouture.com. The name itself sparked my interest and I delved further into what the site was about, and as I researched the idea of Fashion PR became extremely intriguing to me.

Ultimately my dream job would have to be designing clothes for a living because I think it is very important to do something that you are passionate about and fashion is one of the only things I know it would be hard for me to get tired of. A few of the steps I am currently taking to accomplish this dream are: I applied to a fashion school in Las Vegas and will attend in April 2008. I also ingest as much fashion as I can be it through television, magazines, or internet. I know I can accomplish my goal of having my dream job because my public relations degree will give me the tools I need to market myself to the media and other outlets and my fashion degree will give me the skills I need to be a designer.

Fashion is a fast-paced and ever-changing career and I think that is why I love it so much. I decided to continue my education with fashion because having the two degrees will broaden my opportunities upon graduation. I will have the option to do fashion design, fashion pr, or public relations in any realm I choose. It is necessary to be specialized in today’s job market because there are so many more college graduates then there have been in generations past.

There is a long list of designers I admire because of their individuality and uniqueness in the fashion world. It is important to be a brand as a fashion designer and some of my favorites are: Betsey Johnson, Christian Dior, and Chanel.

“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life…drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.”

– Betsey Johnson

I am most interested in haute couture because it allows you to be very personalized in your designs and I am a big fan of having a one-of-a-kind design. Fashion allows people to express themselves as them; we are what we wear essentially and for the reason that I want to dress people to make them feel good about themselves in their own skin by putting on the most amazing clothing they can.

My Dream Job – a Jacqueline of All Trades for All Ages

-- Rachel Wright

As an unhappy Psychology-degree-seeking sophomore, I decided it was time to make a change. I spent sixteen hours on the career planning program at Tulsa Community College, where I spent my first two years of school-after-high-school, or as some called it 13th and 14th grade. Either way, I had no idea what I wanted to do. But, I knew I didn’t want a job that would leave me emotionally drained at the end of the day, with no energy for my family and friends. And, I knew how much I loved writing and traveling so my initial thought was print journalism.

After looking into print journalism and speaking with professionals in the field at local newspapers and magazines, I decided that desk-bound, deadline-driven lifestyle was a bit closer to what I wanted, minus the desk. I love being on deadline, I adore writing and I get itchy feet after staying in one place for more than six months. The fast-paced ever-globalizing world of firm PR seemed right up my alley.

Then I started thinking, but what about if I have kids or (gasp) find someone to marry? Then I won’t want to be traveling all over, working eighty hours a week. Money will be important, but I’d like to think not as important as my family would be. So corporate PR presents itself. More of a nine-to-five, amazing benefits gig, corporate PR often offers more stability for those who sadly consider dental and vision to be perks.

Then the tree-hugger in me reared its ever present head. I’m not ashamed of my eco-loving soul, but it’s definitely not the best of me. I started thinking, what about when I’m ready to retire? Will this degree and the life it sets forth for me offer an alternative to sitting at home when I don’t have to work forty hours a week anymore? When I’m too stiff from arthritis (thank you young, crazy years) to reach the most extreme places on our planet, what will I do? Well, then I can work for in nonprofit pr and go home at the end of the day knowing I’m contributing to the greater good.

So, it seems, public relations has all of my concerns squashed. Now, as the thought of graduation goes from a distant whisper to an ear-piercing scream, forget what I want to do forty years from now, or even ten years from now. What do I want to do, come December, to support myself, make the best of my education and enjoy life? Work for a company that’s full of people with the same ideas. I think I’ve found it: Text 100.

Text 100 is a technology-based PR firm with North American offices in Boston, Rochester, NYC, Seattle and San Francisco. The firm offers a uniquely generous vacation leave and benefits packages, with employees’ first year’s vacation of thirty-two paid days off and benefits extending to partners, not just spouses. Text 100 also started its own trend called Duvet Days. Employees are allowed two days a year on which they are allowed to pull the duvet back over their faces and go back to bed, with pay and with no explanation to the firm. Text 100 works with high-profile clients such as Xerox and even helping to launch Microsoft Vista.

Here’s what Text 100 web site says they’re offering:
Account Coordinator: A great place to start your PR career. As a Text 100 account coordinator, you support several account teams. Typically you’ll be tracking press clips, assisting in research, maintaining media contact lists, and supporting media relations. This is a stepping-stone to becoming a full account executive and a great way to learn the nuances of PR.
So, yes, it’s an entry level spot. As horrible as all the stories of coffee-running and late nights we’ve heard from our elder graduate friends are, why not start (and possibly continue with, or finish with) a company that has its employees in mind?

My long-term goal is to work in the travel industry, maybe for the Travel Channel or to write for Travel magazine or Frommer’s, Lonely Planet, or Rough Guide. I need to do more research in that area, but my current internship with the Oklahoma Department of Tourism and Recreation’s magazine, Oklahoma Today is a good start. This Friday, Statehood Day, I plan to shine up the ol’ resume and find more tourism departments looking for young professionals like me.

34 Days and Counting

34 days until graduation. I've been keeping a count down since day 85. My idea of a dream job has changed considerably since I began my college career. I originally chose public relations as my major because it didn't require much math or science.

I've since come to realize that this is a field I truly enjoy. I can't imagine a field that would better encase my strengths and confidences such as my creativity. My dream job would be a large scale event planning with a corporation in Dallas. I enjoy interacting with people on a daily basis and like the idea of having a reason to leave an office on occasion.

However, through out my education here at OU I've come to appreciate aspects of public relations I had never thought about before. I enjoy the research and thought that goes into a campaign and I appreciate the ability to showcase my writing skills that I have spent years honing.

While ideally I would be doing some sort of event planning, with 34 days to go I am just aiming for a pay check. I will just have to see what day 33 brings.

Living the Dream

Kim Cameron
11/07/07

Living the Dream

All of my life I have dreamed of working in the entertainment industry. I enjoyed reading, writing and planning which lead to my decision to major in public relations. I soon realized right around the end of my sophomore year that I wanted to pursue being working for an entertainment public relations firm. I would be in charge of promoting anything to do with entertainment, celebrities, movie, music and more. My best friend Lauren also shared my dream though hers was more towards event planning. We had every class together and loved it.

In our spare time we used to search for internships and jobs online at sites such as Entertainment Careers and ShowBiz Jobs. We were lucky enough to be interviewed for a position with Hype Public Relations in Los Angeles, California. I was grateful that we had friends living in L.A. that let us crash on their couch and free plane tickets since Lauren’s dad works for an airline. It was a dream come true! We interned at Hype the entire summer which further solidified my desire to work in the entertainment industry. We were put in charge of promoting such brand names as T-Mobile and MTV and throwing star studded parties. Sometimes we did boring stuff like get coffee or make copies but other times we were getting free gift bags from the parties we helped put together and hanging out with celebrities like Jamie Foxx.

At the end of the summer we were offered full time jobs with Hype. Lauren chose to stay and I chose to come home, finish my last year of school and receive my degree. It was extremely difficult to leave and there are times where I think both Lauren and I wish we could trade places for a day but I know in my heart I made the right decision for me. After my internship I now feel more confident in graduating with the experience Hype gave me and I don’t feel quite as nervous as I used to about pursuing my dream because I know there will always be a place for me at Hype.

First Steps- by John Donat

The stress of passing all my classes, nerves, worries, and long hours at the library are all occurring at the same time and it is a scary thought that after next month college and schooling, for the most part, will be over. Of course there is going to be learning still going on, but that will be so that I can get paid more money to support my family rather than passing all my classes. I am not going to lie and say college has been a piece of cake. Sometimes it was very hard and cramming several different projects into a single week was hell. Now, I know what you are thinking, "You should have managed your time better." And that could be true but remember how hard it was to get everyone together in your group. Especially, if your had over five people.
Let me remind you it’s not easy.

After Christmas break I hope to have a job lined up and waiting for me. The hardest thing about achieving this is that I have to look for jobs in Florida while I live in Oklahoma. I am taking all the right steps and getting as much input that I can handle. Let me be honest again, I know there are others that are harder workers in school and get an "A" on everything but I would be willing to bet they have not had the amount of enjoyment of meeting people, going to events and pure fun that I have. I would rather take the "B" or even "C" and excitement any day. I firmly believe the groups I have been in throughout college have taken something away from the group because I was a part of it and made everyone work hard but also be relaxed for the most part. Straying away from the normal and taking a chance on being unique. Not too far of unique, just so you don't get a "oh my gosh" impression.

Finally, in about a month I am planning on graduating from college and take my "First Steps" into the world as a businessman. I do not plan on changing much but I will conform slightly to get and keep a GOOD job. Not just a job. Ultimately, I will do whatever I have to in order to make myself happy and not fold for anything or anyone. Unless, it’s my wife. I can't wait to see you out there.

Nashville Dreamin'

Nashville Dreamin'
By: Holly Gibson

When thinking of my dream career, my mind wanders aimlessly towards Nashville, Tennessee. I have had the dream of working in music promotions for years now, and it is a dream that will become my reality in just a matter of months. I am moving to Nashville this next March, after I complete my hours at the University of Oklahoma and save enough money to make the 10-hour move east.

It all began 5 years ago, when I came across an artist that stirred something in me that has ceased to stop moving up until this day. I went to an OU fraternity house to see a small acoustic artist play. I’d heard that he was amazing, and due to my adoration of music, I was quite excited. After seeing that show of an amazing lyricist, guitar player, and singer, I have always known that I want to make independent artists like himself famous. His name? John Mayer.

I know its cliché and every college girl swoons over songs whose titles are things like “Your Body is a Wonderland.” Yet there was still something about this artist that drew me to him like a moth to a flame. Maybe it was his heartfelt lyrics, or his incredible voice or guitar skills… I am not sure what did it, but I have been hooked ever since. After seeing him succeed to a career that holds two Grammys, I knew that this was something I could make a lasting and fulfilling career out of.

Since that concert, I have discovered many other incredible independent artists, most of which live in Nashville. It is the music capital of the world, after all. I have promoted Oklahoma shows for artists such as Matt Wertz, Dave Barnes, and Andy Davis. I’ve sold merchandise for them at their concerts, and even developed a first-name basis with a handful of young, talented and overlooked artists. The respect for them and love for their genre of music is something that has in the forefront of my mind daily. They are out there living their dream, and I’m going to be there to help them along in their journey to “making it big.” Now I only have a few months left until I can move there and let my own dreams start to play out.

I am not sure the exact area of music promotions that I would like to go in, though I would be very happy doing publications/design, concert and artist promotions, or talent scouting. Anything that molds my love of music with my degree of Public Relations is sure to make a perfect career for me. I am beginning to research some jobs that I could possibly look into, and can’t wait to start interviewing once I make the move. So watch out Nashville, I’m coming to “live the dream.”





Links:

Nashville, Tennessee -- http://www.nashville.gov/

Music promotions -- http://www.artistpr.com/

University of Oklahoma -- http://jmc.ou.edu/

John Mayer – http://www.johnmayer.com

Matt Wertz – http://www.mattwertz.com

Dave Barnes – http://www.davebarnes.com

Andy Davis – http://www.andydavisonline.com

Jobs -- http://nashville.craigslist.org/mar/

Dream Job? Yes Please!

Dream Job? Yes, Please!
By Michael Maldonado

As graduation creeps nearer and the job search becomes increasingly daunting, I have to ask myself one thing. “What do I really want to do with my life?” There are so many decisions to make and so little time to make them in. I have several immediate options that can assure me food on the table and a roof over my head. However, I’ve never been a fan of taking the easy way out. I want a career in public relations and I want to start it right away.

The easiest option would be to move back my home town, The Colony, at an all-inclusive resort known as Chez Maldonado where my mother is the landlady. I could have a job as a sales associate or possibly a manager position at one of the many north Texas branches of my current employer. As much as I’d love to be a townie and have my mother know my exact location at all times, I have my sights set slightly higher.

I want to be a global citizen. My dream is to work for an international public relations agency or organization that will take me around the world. I want to see how other people live and be forced to learn at least two more languages. When I have not been studying or working this semester I have been exploring how I can get a job in the United Kingdom. The process is actually a lot more difficult than I had imagined.

In order to get a work visa in the United Kingdom, an American has to have an employer sponsor them for the visa. However, most of the time a company does not sponsor people who are not European Union nationals unless they are already staying for an extended period of time. The next best thing for a graduating student to do is to get a temporary six-month working visa through a program called BUNAC. This looks to be the route I will be taking.

In my fantasy, I will make it to the UK by March or April of 2008 with my BUNAC visa and a couple thousand British pounds (which is a couple-couple American dollars). I will have a place to stay with one of the many friends I made during my year abroad in Sheffield. If I must I will get an immediate but temporary position at a GAP in the city I am living in. After a few weeks I will use my two advantages, geography and a well-tailored CV, to get a job with a PR agency that will sponsor me for a 2-year work visa. This company will be pretty notable and have several international offices.

I will then work my way up the PR ladder. After a few years, several PR publications will do feature stories on me and the way I revolutionized the world of branding and consumer PR.

Sounds pretty simple, yes? I will hopefully update everyone in about 10 years from my chateau in Paris or my villa in Barcelona.

Welcome To The Real World..... Or So They Say...

The day is almost here. This day is Graduation Day. A national holiday if you are a member of the Johnson clan. Currently, I am very excited, but extremely stressed out. Graduation is going to be bittersweet all the way around.

Besides school, I am doing a double internship for a company who is partnered with major movie studios and we handle all of the movie promotions. I would love to have a full-time position with this company, but it is harder than it seems. There aren’t any open positions available at the moment. With this company set aside, I am frantically looking for other options.

I have always been against living here in Oklahoma past college and I am determined to make it happen. I am not looking for jobs in this state so it makes the job search harder.

Everyone knows those people in their lives who dread going to their jobs. Those people who would rather fake their own death than go into work. I will not be one of those people. With this being said, I don’t want to take just any job.

With school coming to an end, it is very strange to think that I will never have to take quizzes or tests again. Everyone keeps asking me if I am excited, but honestly it hasn’t hit me yet that I am almost done. I am really on edge these days because I have sent out so many resumes and haven’t heard anything back. Seriously, it is actually hurting my feelings that companies are not calling me back. Do I just not look good on paper regarding my resume? Only time will tell.

I feel like I am on fast forward mode because the days are melting all together. I keep thinking to myself where did September go? Now it’s November? This is crazy. And now, graduation is coming up in a matter of weeks. Something will work out for me, but I don’t know what. I’ll figure it out. I always do.

A Scary Light Right There

A Scary Light Right There
by Lacey Earls

The countdown to graduation on my refrigerator says that I have 49 days until I get my degree… not that I’m counting or anything. In those 49 days I know I still have presentations, papers, tests and this campaign for the City of Norman and their recycling initiative to complete. Even with those days ahead of me, I can’t help but be ever so excited and so extremely scared at the same time. I see that light at the end of the tunnel, brighter than ever, and scarier than I ever figured. Where do I go from here? What do I do next? There’s no syllabus for after graduation.
Finishing my degree is something that I couldn’t fathom just four short years ago. Even two years ago it seemed like I was trudging through a never-ending swamp of lower division gen-ed classes that I had absolutely no interest in. But here I am, ready to face the world with the knowledge I gained not only from those boring classes, but the ones I loved the most too. Luckily enough, the classes I love the most are the ones related to my major. I guess that would be how it’s supposed to work…
Entering the “real world” full of “grown-ups” is something I have looked forward to for a long time. Now, with that beaming light in my eyes telling me that the time is here, I’ll be looking for a job that is in either the sports, corporate or the non-profit world. I love sports and have my entire life. I really think the ever changing, always exciting world of sports combined with the love I have for Public Relations is the perfect combination. Sports teams beyond the college realm are where I would like to spread my wings. Professional teams like the Mavericks in Dallas, the Sonics in Seattle or even right here at home with my beloved Sooners are places I would feel right at home. Traveling and seeing the places these teams go would just be an added bonus to go along with a dream career.
Just as my fellow students have said before me, there are many career possibilities in everything from event planning to the music industry and even the federal government. I wouldn’t ever close myself off from the possibility of going into a job that has nothing to do with any of these fields I’ve decided to look into, but the possibilities are endless.

Events Extraordinaire

Events Extraordinaire

By: Kelsey Martin

Since I was little I have always had a knack for being well-organized and always planning things. My mom has many stories from my development portraying how my aptitudes now have shaped me to be the planner and perfectionist I am today, and hopefully one day it will pay off. As scheduling has always been an interest for me, it was not until my high school years that I found a career that fit me- event planning. I enjoy meeting people’s needs and having a good time at parties and with my planning skills I became very interested in the career. Since then I have worked in many jobs that are in the industry to gain more experience.

As I am now graduating in December and starting to look for jobs the event industry seems much bigger and difficult to get into. I have talked with many people about different jobs in the industry, read books, and even visited event association web pages. After much research, I have decided that I would love to be a top event planner for a prestigious golf club or corporate company. However, getting to that point is going to take some time.

I am now talking to more people in the Oklahoma City and Dallas areas in different venues and country clubs including trying to secure interviews and sending my impressive (hopefully) resume. I know that in the world of the event industry its all about who you know to help you get places. And I think I know a lot of people but lately its not getting me far.

Graduating with a degree in Public Relations well prepared me to conduct campaigns and to represent a company but only until this year in campaigns class have I ever used my event planning skills in a class. However, I feel that the skills I have learned with my Public Relations degree will help me in event planning and to spread my skills further into other career outlets if necessary.

As I now search to get my foot in the door of the event industry, I only hope that after a few years I will reach my way to the top and be in charge of many prominent events and get to use the skills I have developed since a young age and during college in Public Relations.

Sony BMG and RCA PR

As May 9 and graduation seems to creep closer and closer, the inevitable job search has begun. It is so strange to think of myself as a senior in college, as I never thought that this year would come. When I entered the college as a freshmen, I had no idea what I wanted to do with my life. It wasn’t until the second semester of my sophomore year that I decided the major of Public Relations. The initial glitz that attracted me to public relations was the promotional aspect of the major and future careers offered.

As the job search begins, I am first trying to decide where it is that I would like to live and my options seem endless. I know that I definietly plan on moving out of Oklahoma, as the music record labels in Oklahoma are very limited. I know for a fact that I want to be involved in the music business and my ideal job would be working for a record label doing promotions for the bands represented. This could take me anywhere, from New York to Los Angeles to Europe.

I have looked into Sony BMG Music Entertainment, as they have a variety of record labels across the country. The Sony music label that interests me the most is RCA Records. The RCA record label is intrigueing to me because it represents artists that I listen to on a daily basis. This tells me that I will be better at promoting these bands, since I genuinely enjoy the artists. Artists such as Imogen Heap, The Strokes, Velvet Revolver and Kasabian are all represented by the RCA music label.

The RCA music label is a label that has survived the test of time. This is very important when choosing a career. To be able to work in a stable environment is a factor that should not be taken lightly, as it could determine your job stability in the future. To be able to work in an industry that I love (music), would make every sacrifice and every hour spent completely worthwhile. I initially want to begin working in a record label and will do anything from an internship to being an assistant. I hope to eventually be able to work up to the head of the promotional department at the same record label.

Helping Families Have A Healthy Holiday Season

My blog is a little late this time, due to Oklahoma weather causing several asthma attacks on me last week. As I started to think about this blog, it made me realize what great things my client, CCFI does for children and families. I thought about how lucky I am to have the ability to see a doctor when I am not feeling well. So many families in the Norman community do not have the capabilities to go to the doctor when they or their family member is feeling sick. Many families simply do not have enough money to do this and they must choose between taking their child to the doctor or having enough money to pay for childcare that month. The Center for Children and Families is helping to make this an easier choice for these families.

CCFI has implemented several programs for underprivileged families making their lives a little easier. Something as simple as an after school program, where parents can send their children and know that they are safe after school while their parents work, shows that a little help can go a long way. After attending the official tour of CCFI, where I learned more about their organization, I now understand why people would want to work for a non-profit. Before, I never thought I could see myself working at a non-profit and now I do not understand why I wouldn’t want to work at a place like CCFI. The work that they are doing is touching so many lives for the better each day. Seeing a child and parent play together for the first time or see a troubled parent turn their path around and decide to get help would be some of the most rewarding work.

My group has struggled with what we could possibly do for our client, CCFI. We have gone back and forth between our contact at CCFI, Whitney Russell, who is in charge of communications there, and Dr. Carstarphen. For about the first 8 weeks of class it seemed like we could not catch a break. We would come up with what we thought was a brilliant idea for our campaign with CCFI, only to find out that they already had something like that being done or to find out that our idea would not work for this class. Talk about frustrating! It was only yesterday we finally got it set in stone what we will do for our event. Not only are we incredibly behind the other groups, but we all have so much work to do for other classes during midterms. I believe our group will be able to pull of a fantastic event for CCFI.

We plan to hold our own event inside of one of their events. During the annual CCFI Christmas Open House, we will hold a diaper drive. I believe this will be very successful seeing that we have a very influential minister helping us to promote the diaper drive. Jim Burns, who is a member of the Ministerial Alliance, and also on the Board of Directors at CCFI will announce our event at the monthly Ministerial Alliance meeting. The purpose of this is for him to get the other members to announce the diaper drive to their congregations. We will provide the information that Jim Burns will say as well as the information for each member to say when they announce the event. We are going to have a short story for them to tell their congregation about how badly CCFI needs their help and hopefully this will persuade them to bring donations.

My own personal goal for this campaign is that providing diapers to families in need will allow for them to have the resources needed to keep their family healthy this holiday season.

Come Fly With Me

Come Fly With Me
By: Lesha Boggess

My dream job in public relations would be to work at an airline such as Southwest Airlines, Delta Airlines, or American Airlines. I have always enjoyed traveling and would love to work for a company whose sole purpose is to see that its clients travel safely between destinations. I am pursuing a minor in Spanish and have considered seeking a career in International Public Relations. I feel that working with a worldwide airline would give me the chance to experience some international aspects of public relations here in the United States.

Working for a commercial airline would give me the chance to use the skills I have been learning thus far in college. I would ensure that members of the press were informed about information regarding the commercial airline. My day-to-day activities would include writing news releases, disturbing media kits, and working with the pr team on fact sheets and backgrounders.

The main reason that working for a commercial airline appeals to me is the wide range of issues that I would get to address each day. There is information regarding aircraft manufacturing that needs to be distributed to the right people. Public Relations Representatives for Airlines have a huge impact on consumers and providing people with information is crucial. Security Developments are changing every day, which is the reason that an airline needs a strong PR Team to keep the public aware of developments. I would get the chance to work with governmental organizations regarding safety regulations.

Working for a commercial airline would give me the chance to practice not only international public relations but also governmental public relations. I am passionate about my love for traveling; I want to help get information out to the general public to increase their opportunities to see the world.

The Beginning of a New Chapter

The Beginning of a New Chapter

By Melia Wright

As the time for graduation is nearing, applying and interviewing for jobs constantly weighs on the mind of graduating seniors. It should at this point in time for many, as for myself, I will have to put off a full-time career for a few more years of being a student.

I always viewed the ACT as the most important test I would take in my life, until now. Four years after taking the ACT I am now preparing for the GRE, something I had never even heard about in high school, in hopes to make the transition into graduate school.

Since I was a young girl I have always envisioned working in the world of sports. As I have learned more about the field and what I need to do in order to succeed in the world of sports, I have found that it is in my best interest to put off the “real world” for another two years and earn my master’s in Sports Management.

While earning my master’s I hope to gain experience by working in the Athletic Department of the university I attend. Once my master’s degree is completed and I have gained a few years experience, I hope to enter my dream job as the Director of Event Management in sports. It is a job in which I can use not only my master’s degree in Sports Management, but also my bachelor’s degree in Public Relations.

Because of my love for sports and goal of one day working in this field, I immediately began searching for internships in this field. As a public relations student, an internship is almost a must in order to get a job in this competitive field. I received an internship at the Oklahoma City All Sports Association and after a semester of working with them, my love for sports was reinforced and I knew the area of sports is where I had to be.

Earning my master’s is the next step I need to take in order to reach my goal and the University of San Francisco is where I hope to take this next step. It not only has one of the top sports management programs in the nation but the time and effort you put into earning your master’s at USF pays off well and almost guarantee’s each of its graduates a job in the field of sports.

I have found throughout my four years in college that many people do not enjoy, appreciate, or even use the degree they earned in college. I am not one of those people, for I am very excited to use not only my bachelor’s degree but also my master’s. I thoroughly enjoy the world of public relations and all that it entails and I look forward to using my public relations skills specifically in the world of sports. It would be a dream of mine to earn my master’s and enter the “real world” in an area that I love so much.

Let the transition begin

Let the transition begin

By Matthew Wall

It’s always a tough day after graduation. I mean after high school I knew I was heading off to college to start something new and exciting. But it was that first rush of sheer panic that really scared me; what was I going to do with my life. The good news is I found my direction, just as life tends to lead us. It took a while out of the gate, but things always tend to run the right course.

It’s sometimes interesting to look back and trace my path to the University of Oklahoma. Because I never thought I would be studying public relations. Funny enough, I was a finance major when I arrived here. So now once again I stand at the brink of transition.

In December I will face that troubling fear again. The fear of what am I going to do with my life. The good news is once again I have a plan and a direction. Following graduation this December, I plan on hopefully earning a commission in the United States Marine Corps or the United States Navy. In the military I want to work in the field of public affairs.

This would expectantly send me to Washington D.C. where I, ultimately, want to be. I also, one day, want to run for public office. This has long been an aspiration for me to serve this great country. I feel with the skills I have learned while at OU I could have a successful career in public service. I believe the best quality I have attained through the study of journalism and public relations is remembering to always to the honest thing, even if it is the unpopular thing.

The City of Norman: How classy is a city so trashy?

The City of Norman has a constant problem with litter on the streets and highways. It turns what could be a beautiful city into one that resembles something closer to a trash dump.

In a campaign aimed at changing this problem, we have decided to focus on the slogan, “Keep Norman Classy, Don’t be Trashy.” We want to change the perception attached to the city. Instead of people viewing Norman as a dumpy college town, the perception should transcend to that of a classy, beautiful town.

The City of Norman has a litter crew consisting of only five men to pick up the litter all over Norman. In 2003 the crew picked up 6.73 tons of trash per crew member. In the first six months of 2004, the crew picked up 1.8 tons per person, then the crew was abolished. The litter crew was reinstated August 1, 2007. It now consists of one full time staff member and four contract labor personnel. The primary cleanup areas are the portal entries of Norman, major arterial roads, major section line roads, and locations where special events are planned.

We are working on producing a special event that is an extended take on something the university group OUr Earth does. They hand out trash bags on game days to keep the littering down. We thought this could be a good way to hit a big audience with several of our publics. We are going to hand out trash bags along with flyers for the city to raise awareness of the problem. This will be done at the OU v. Texas A&M game on Saturday, November 3, 2007.

Because one of the special event that day, this is a key opportunity to help the problem and raise awareness. We’ll see how classy we can make Norman, because the goal is just that, “Keep Norman Classy, Don’t be Trashy.”

http://www.ou.edu/student/ourearth/

http://www.ci.norman.ok.us/

http://soonersports.com/sports/m-footbl/sched/okla-m-footbl-sched.html

Abercrombie & Fitch…a pretentious workplace or the key to success?

As the time comes to graduate, everyone is buckling down to find jobs in the “real world.” As I search the Internet for different jobs in the PR field, looking at job descriptions and locations, I don’t find anything that interests me. Then one day I was looking at the upcoming on-campus interviews provided by the OU Career Services sight, and the Manager-In-Training position at Abercrombie and Fitch caught my eye.

Many of you are probably thinking, why would some who works so hard for four years to get a degree from a major university like OU get a job as a manager at a retail store in the mall? To be honest, I thought that myself when I worked at Hollister back in high school. What some of you may not know, in order to even be considered for a management position at Abercrombie and Fitch, a bachelor’s degree is required.

I’m sure that’s not reason enough to convince you of why it is a good idea to interview for this job. As a manager at Abercrombie and Fitch or one of their other stores, Abercrombie, Hollister Co. or Ruehl 925 this leaves room for many promotions and the chance to transfer to the city of your dreams.

Ever since I came back from school in England, I’ve wanted to move back. And it just so happens that Abercrombie has recently opened a store in London. What the perfect opportunity. But if I decided to change my mind before it was my time to transfer, then I could choose a big city in the United States that I’ve always wanted to live in.

As I mentioned before, I used to work at Hollister and it was honestly my favorite job as a kid. So if offered the opportunity to join the team again, especially holding a higher position, I’ll be excited to accept the offer and see where I end up.

The Cameleon Of Careers

The Cameleon Of Careers

Public relations is very broad and allows for a practitioner to have a wide range of choices when deciding which aspect of the field they wish to enter. Although I am not one-hundred percent sure where I will end up after I graduate, my dream job would lead me to California. There, I would use my public relations skills and knowledge to become an event promoter for different clubs and clients. This is a competitive part of the public relations industry and would take a lot of discipline and networking to be successful in, especially in California where people like me are a dime a dozen. It seems everyone moves there for life in the fast lane, and is never really as successful as the next person. If I eventually got tired of life on the west coast, which I’m sure I would, I would also like to try living in Chicago or New York for a little while. That’s another exciting thing about the range of work public relations professionals can do--they can work almost anywhere the choose. One of the most interesting parts of what I’m learning to do is networking. I really enjoy meeting new people and seeing where that might lead me. Meeting new people is inevitable when you do almost anything public relations related, and you never know who you might be talking with next. This keeps you on your toes and trains you to always be prepared and at your best. I guess what I’m saying is that although my dream job is not exactly set in stone, that’s okay, because I’ve chosen a profession that is as adaptable as I want to make it.

The New Cyber News

The New Cyber News

The New Cyber News

In the beginning, television was a mixture of all its predecessors, especially radio's, best parts combined in front of a camera. Similar to radio, television was the newest in a string of advancements in technology that gained a quick acceptance in American households.
The same way that television evolved from radio, the Internet has rapidly evolved from print media, combining the best of the publication that came before its invention.
The collision of these two media forces has already begun and shows no sign of slowing down. As the two are becoming one, the natural gap between yesterday and tomorrow is closing and it is up to Internet and television professionals to carefully take the next step.
Although television is still the dominate force in American news consumption there has been a noticeable increase of people looking online for news - 29% of Americans regularly get their news online. While the Internet audience is increasing, the dominate television audience is decreasing. 15% of the Internet news audience use other sources of media for news. In the early 1990s, more than 75% of Americans chose television as their news source, while today that number is 59% of Americans.
As more Americans stray from the traditional forms of news media, there has been an upward trend to news access on the Internet. This steady trend can be attributed to the hectic work schedules of Americans and the easy access of the Internet that can be squeezed into a day whenever there is a free minute instead of at a designated time in the day.
America has become a "round-the-clock" news-consuming country. Although there are no distinct categories of round-the-clock news consumption, college students and frequent Internet users lead the pack in daytime consumption.
Given these trends in news consumption of the American public and the fact that these trends show no signs of slowing down, it has become routine for newscasts to have websites reflecting their daily headlines. These websites usually offer updates on breaking news throughout the day.
With these trends happening on such a large scale, there is a lot going against any television newscast, especially a television newscast run by school-stressed, time-crunched students. The environment of television news calls for innovative, interactive ideas. The collision of the two current superpowers of media is occurring and in order to survive in the long run, TV must conform. To have a larger impact, "OU Nightly" has to use some form of streaming media to reach the student population at OU and the rest of the world.