OU Nightly, the student-produced news broadcast based in the Gaylord College of Journalism and Mass Communication, is hoping to reach out not only to its campus community but to the Norman community, as well. Research conducted by Connextions, our public relations campaigns team, concluded that parents, who make up a large portion of the Norman community, would be a valuable public. Norman is strongly rooted in family values and the community of parents offers OU Nightly an easily reached audience that can easily multiply itself. By this, I mean that when one set of parents is reached, through parent-teacher associations or PTA, play groups and other parent organizations they will undoubtedly spread their enthusiasm for any given topic, cause or even the local news broadcast.
It is because of these research findings that we decided to host our event at Kennedy Elementary School. I am friends with a second grade teacher at the school, and when I approached her with our idea to have the anchors come speak to the children, she couldn't have been more open to the idea. This was not only an opportunity for OU Nightly to reach a potential audience (parents, grandparents, extended family and the students), but the students would be exposed to news and news consumption.
The event was a success in the eyes of all involved. The anchors enjoyed themselves, the teachers were intrigued, the students made new "college friends" and our post-event surveys showed that the majority of the students parents had watched OU Nightly and/or planned to watch in the future.
It is because of these research findings that we decided to host our event at Kennedy Elementary School. I am friends with a second grade teacher at the school, and when I approached her with our idea to have the anchors come speak to the children, she couldn't have been more open to the idea. This was not only an opportunity for OU Nightly to reach a potential audience (parents, grandparents, extended family and the students), but the students would be exposed to news and news consumption.
The event was a success in the eyes of all involved. The anchors enjoyed themselves, the teachers were intrigued, the students made new "college friends" and our post-event surveys showed that the majority of the students parents had watched OU Nightly and/or planned to watch in the future.
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