Sports PR - Importance in Communication

Sports PR

My dream job in Public Relations is in the sports world, serving as a broadcaster, sports agent, or media relations/public relations communicator. This field is a fast-paced, constantly growing industry that requires quick thinking and an “on-your-toes” approach.

Because the sports industry provides constant changes and unpredictability, there are bound to be several crises that occur. Crisis management will be a key public relations practice that should be implemented in my line of duty. In “Human Relations: Interpersonal Job-Oriented Skills, 9th Edition,” by Andrew J. DuBrin, he identifies several strategies in handling conflicts before they happen. Some of his preparation advice includes confronting the problem constructing criticism, cognitive restructuring, negotiating and bargaining, and combating sexual harassment.

Another important aspect my job will entail is time management. With an on-the-go atmosphere, time is a limited resource. Career-Success-For-Newbies.com offers the importance of time management for career success. The efficiency of your work is related to the optimum use of your time, which can offer a competitive advantage over your coworkers. When you practice good time management, you often can lower your level of stress by not procrastinating. Your performance will be better acknowledged by your superiors.

Effective communication is also a key aspect in the sports world. As it is often changing, constant communication is a must. 7 keys to good communication provided by Harriet Meyerson, Top7Business, are as followed:

1. Personal contact is important.


2. Develop a network.


3. Always be courteous in your communication with others.


4. Be consistent and clear in workplace communications.


5. Compromise decreases the tension associated with conflict.


6. You cannot hold a person's interest if you have nothing interesting to say.


7. Listen to what others are saying and show interest in the conversation.

Overall, in any job or career in public relations, it is important to remember the code of ethics and practice morals and values when dealing with employers and coworkers. The PRSA Member Code of Ethics is a good guideline to follow when in question about a difficult decision.